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A BBB Accredited Business since
BBB has determined that Yum! Brands, Inc. meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.
BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.
Reason for Rating
BBB rating is based on 16 factors. Get the details about the factors considered.
Factors that raised the rating for Yum! Brands, Inc. include:
- Length of time business has been operating.
- No complaints filed with BBB.
- BBB has sufficient background information on this business.
Industry Ratings Comparison
Customer Complaints Summary
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Customer Reviews Summary Read customer reviews
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Type of Entity
Business ManagementMr. David Novak, Chairman, CEO & President Mr. Ted Knopf, SVP Finance/Controller Ms. Laura Melillo Barnum, Vice President Communications Public Relations Ms. Bonnie Warschauer, Director, KFC Public Relations
Related BusinessesKFC Corporation Taco Bell A & W Rootbeer Pizza Hut
RESTAURANT MANAGEMENT GROCERS-RETAIL FOODS-CARRY OUT FOOD & BEVERAGE SERVICES FRANCHISING
CONSUMER ALERT CONSUMER ALERT ONLINE SURVEY GIFT CARD SCAM.... KFC AND YUM! BRANDS ARE NOT INVOLVED IN ANY WAY WITH THIS ACTIVITY
BBB Louisville has been advised of the following misuse of the KFC name and brand: Consumers have reported that someone claiming to be from Kentucky Fried Chicken (KFC) contacted them with an e-mail stating that if they completed a survey KFC- would send them a$100 dollar gift card. This involved a lengthy survey of about 30 questions with the first 4 questions being KFC related items. The next 20 to 30 questions were about different items and companies.Each group of 4 to 5 questions required entry of an e-mail address and a home address and phone #'s. KFC logo and copyright symbols were displayed on the screen. Following the surveys the consumers have been contacted by telemarketers from the various different companies for whom they filled out the surveys.
KFC AND YUM! BRANDS ARE NOT INVOLVED IN ANY WAY WITH THIS ACTIVITY
If you are contacted by email regarding this survey please notify the FBI at www.ic3.gov The BBB of Louisville will accept your complaint for tracking purposes but will not process it with KFC or YUM! Brands as they have no involvement with this activity. Please read the following statement from YUM! to BBB Louisville:
"This is not a KFC sponsored survey nor have we given them the rights to use our logos in the survey that was e-mailed out.... Our legal team is aware of this……. I believe they have sent this address an e-mail that has asked them to stop send surveys with KFC logo. The e-mail is not from KFC, one customer stated the e-mail that is comes from is email@example.com, which is not one of our vendors or internal surveys”.