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BBB Accredited Business since

BMW of Louisville

Phone: (502) 499-5081 Fax: (502) 499-4460 4 Swope AutoCenter Drive, Louisville, KY 40299 View Additional Web Addresses

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BBB Accreditation

A BBB Accredited Business since

BBB has determined that BMW of Louisville meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that lowered the rating for BMW of Louisville include:

  • 6 complaint(s) filed against business

Factors that raised the rating for BMW of Louisville include:

  • Length of time business has been operating
  • Response to 6 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Industry Ratings Comparison | Chart

Customer Complaints Summary Read complaint details

6 complaints closed with BBB in last 3 years | 2 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 1
Billing/Collection Issues 2
Delivery Issues 0
Guarantee/Warranty Issues 1
Problems with Product/Service 2
Total Closed Complaints 6

Customer Reviews Summary Read customer reviews

1 Customer Review on BMW of Louisville
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 1
Total Customer Reviews 1

Additional Information

BBB file opened: August 04, 1998 Business started: 12/20/2001 in KY Business started locally: 12/20/2001 Business under new ownership as of: 12/01/2015 Business incorporated 09/24/2015 in KY
Type of Entity


Business Management
Mr. Chris Dunbar, Vice President/General Manager
Contact Information
Principal: Mr. Chris Dunbar, Vice President/General Manager
Business Category


Alternate Business Names
Automotive Management Services, Inc.
Additional Tradenames, Addresses & Phone Numbers


Industry Tips
Used Cars

Customer Review Rating plus BBB Rating Summary

BMW of Louisville has received 0 out of 5 stars based on 0 Customer Reviews and a BBB Rating of A-.

BBB Customer Review Rating plus BBB Rating Overview

Additional Locations

  • 4 Swope AutoCenter Drive

    Louisville, KY 40299 (502) 499-5081


BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.

Complaint Detail(s)

6/16/2016 Advertising/Sales Issues | Read Complaint Details

Additional Notes

Complaint: I bought a used 05 Toyota Tacoma from BMW Louisville. I let them know it was eligible for a major recall. I wanted to have the car inspected by an independent mechanic, but they talked me out of doing that and into taking it to their sister Toyota dealership. Not only is the truck eligible for new frame, suspension, brake lines, but within 24 hours of receiving the vehicle, the transmission went out. After I contacted them, they emailed to say they were looking into resolve of the problem and I never heard back. The used car manager left me one message but then never called again. I have emailed and called the salesman, the used car manager, the dealership manager and BMW Corporate and so far, in spite in many messages, no one returns my calls or is willing to deal with the problem. They delivered the truck. I did not drive it off of the lot. They told me they should not be selling it due to the recall. But they pushed me into buying it the afternoon I looked at it instead of allowing me to wait until the next day as I preferred. I am in shock that BMW's idea of customer service is to ignore the problem until it goes away.

Desired Settlement: I would either like my money back in full so they can sell the truck at auction the way they said they legally should given the recall status OR I would like for them to pay for a new transmission.

Business Response: when pulling the Carfax on this vehicle when it was traded in as well as when we sold it there was NO recall listed on the report. The vehicle is know at a Toyota dealership awaiting the recall repair and we have refunded the customer all of her money. thanks for the opportunity to respond and resolve.

Consumer Response:
Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution satisfactory to me.  The business refunded me in full.  I consider this complaint resolved.


**** ****** *********


6/3/2016 Guarantee/Warranty Issues | Read Complaint Details

Additional Notes

Complaint: I purchased a car late july 2015 with an IOU for an additional key fob. I had the brakes serviced in December 2015 at Sam Swope BMW and they were supposed to be ordering the key fob at that time. I've called several times since with nothing but the run around. My service agent never returns my calls when I leave a message and is never available to talk to me when I call. It has been several months and I am still without my additional key. Also, the referral bonis was never given to the person who referred me to the lot.

Desired Settlement: I would like my key fob promptly and for the referral bonus to be issued. It should not take this long to receive services promised. Very dissatisfied!

Business Response:

BMW of Louisville purchased the dealership in late of Dec 2015, obviously you purchased the vehicle from the previous owner, Swope Automotive. As a courtesy we would be more than happy to order the BMW key for you; the key should arrive within 5-7 days. This should make you whole on your purchase. Upon receipt we will contact Ms. ******* for her to come to the dealership to pickup. If you have any questions please call me directly. 


****** ****


12/9/2014 Billing/Collection Issues | Read Complaint Details

Additional Notes

Complaint: I contacted Sam Swope BMW to inquire about the purchase of a car I viewed online. My mom was nice enough to view the car for me in person because I was traveling. I negotiated a price with **** ********* over the phone which was actually the listed price of 30,500 plus taxes and fees and he promised he would include rubber floor mats. I advised him I had financing secured through **** bank, he asked for that BMW financing be able to compete for the loan, I asked if there were aditional fees or pre-payment penalties and was told their were none. I was quo*** a rate of 3.14% via text message which I have included in the supporting documents. The documents were UPS’ed to a hotel I was staying at in North Carolina. I received the documents and the interest rates were not as quo*** the rate was 3.19% and there were additional fees and a pre-payment associated with the loan. I advised **** under the terms of the loan it was no longer competitive with the loan agreement I had with **** and told him I would sign the purchase agreement but not the loan documents and I would send me the **** electronic check that he needed to process the loan. I advised him that I was going to make a down payment of $15,000 and sent me the instructions for the transfer via email. I transmit*** the funds to the dealership via wire transfer the transfer was completed on 10/14/2014, the transfer confirmation and ****** acknowledgment the fund were received is included. My mom took delivery of the car for me that weekend on 10/18/2014. Over the next week I checked my online **** to see if the loan of the balance of the purchase price plus fees and taxes totaling $18,418 had been finalized. On 10/23/2014 I contacted **** to see when the final loan amount would be posted. I then contacted **** via email to ask if the **** e-check had been submit*** for the balance of the funds owed. I was advised on 10/24/2014 that the check was faxed over to ****. I noticed that my online account was reflecting a loan with a principal amount of $33,418, I contacted **** again on 10/25/14 to ask why the amount of the loan did not reflect the fact I had made a $15,000 down payment.I was advised shortly after that the situation was being looked into by *** ******. I had contacted **** a few days later and they indicated that the dealership had not reached out. Although, I was again traveling for work I reached out a couple more times as shown in the emails to see when the issue would be resolved. BMW North America emailed me a survey about the car buying experience and I gave them a summary of events as listed here, I was then contacted by **** who indicated his General Sales Manager, ****** ******* wanted to speak with me about the issues. I spoke to ****** gave him a summary of the events and have attempted to send him the records of the conversations and documentation. He has not acknowledged receipt of any of the items I have sent. I spoke to him briefly on the phone over a week ago he said he was trying to resolve the issue with **** he was having trouble getting them to allow him to send back the overpayment. He told me he would call me by the end of the day which I believe was 11/07/2014. I have not received any phone calls or email communications from the dealership. The primary issue is that the dealership is still retaining $15,000 that should have been returned. I have spoken to **** bank and they have indicated that the additional funds would have to be paid back to me, I would then have have to make that payment to **** and because the loan was finalized at $33,418 I would have to refinance the balance after I made the payment to correct the amount of the monthly payments. They can’t guarantee the same rate because the refinancing will be contingent on a new credit score pull however, they did indicate they would make notes on the account in hopes of mitigating any changes.

Desired Settlement: The dealership must refund the overpayment of $15,000 and negotiate a set amount to release the dealership from any liability or be held responsible for any additional costs incurred during refinancing because they did not accurately reflect the down payment and collected funds greater then owed.

Business Response: We do not generally have any issues with long distance transactions such as these, but in this case we have to admit to making a couple mistakes. I contacted our customer as soon as it was brought to my attention and I did everything I could to make up for all of his trouble. I believe he is happy with our settlement.

Everything he stated is accurate. The rate we quoted him changed from 3.14 to 3.19 due to a prepaid finance charge that most banks have (similar to mortgages), and federal law will not allow the bank to put that fee into the amount financed, so it is reflected in the rate. The actual rate we quoted him is shown on the contract, but the prepaid finance charge changed the rate in the federal disclosure box. He was quick to catch that in the documents we sent him, so he decided to use **** to finance his loan. I believe our bigger mistake was on the buyer’s order where we did not reflect the $15,000 down payment which caused all of the headaches he explained thereafter.

To resolve this, we wired his $15,000 back to his bank and he is going to refinance with **** with the $15,000 down. We have agreed to pay any charges he incurs and any additional interest. We will also set up a complimentary vehicle detail cleaning for his new BMW and we can set that up with his local dealer.

Thank you for everything you have done to assist us with this matter.

Best Regards,

**** ****

6/6/2014 Problems with Product/Service | Complaint Details Unavailable
11/12/2013 Problems with Product/Service | Read Complaint Details

Additional Notes

Complaint: I am writing to speak of my terrible experience with Sam Swope BMW. I have dealt with an unprofessional sales staff, the dealership sold me a vehicle that needed an oil change within a few hundred miles, unresponsive management, 56 days later I have yet to receive the necessary documentation to register my vehicle, and my bank has not received the title. I purchased my vehicle on 8/31/13. At the sale **** ******** processed my paperwork and told me I did not need to pay the excise tax to them, but to my local BMV. 30 days after the sale I start receiving notifications from my bank that they haven’t received their title. 10/2-10/3 I made multiple phone calls, emails, and text messages trying to get this resolved. 10/3 ****** ******* tells me I now do need to pay the excise tax to them, give them my SS#, and do a VIN Inspection report. I tried for another week to ask them a question on this, and finally on 10/10 I received a response. I did everything they asked for, they cashed my excise tax check on 10/18, and I still do not have the documents I need to get my registration done, and to give the title to my bank. My temporary registration is about to expire on 10/30, and I will be unable to legally drive my vehicle. My bank is also about to start charging me large fees until they get their title. I have done everything the dealer has asked for, and they have not completed their end of the agreement. I can forward all of the emails showing that I have done everything in my power to get this issue resolved in the last 56 days.

Desired Settlement: All I wanted is the necessary documents to complete my vehicle registration and get the title to my bank. The dealership should pick up any fees incurred if/when my bank charges me due to their delay in processing the paperwork. Now, I think at the very least I should receive a monetary refund for my time. I paid for a rental car to come to Kentucky, gas, got a hotel room, had to get an oil change within a few days of purchasing the vehicle, and have spent hours and hours contacting the dealership, and driving around town getting the VIN inspection report that nobody in Indiana (the BMV, the local Toyota dealer, and two local Police Departments) thought was my responsibility to get.

Business Response:

Upon receiving our customer’s complaint regarding an inordinate delay in processing the proper titling and registration paperwork on his recent vehicle purchase, we researched the issues and found that there were numerous causes for the delay. Some of the delay was probably avoidable on our end, and some of it was out of our control. However, the bottom line is that we agree the paperwork took too long.

After completing all the necessary documents we contacted ********** ******* ***********, and they confirmed that they now have everything needed to complete our customer’s titling and registration documents.

Subsequently, we contacted our customer to advise him of our findings and assured him that everything was complete. We also offered him $500 to compensate him for his time and out-of- pocket expenses.

Our customer stated that he was grateful for our promptness in responding to the complaint and accepted our offer. As always, thank you for your assistance in resolving this complaint.


**** ****

Consumer Response:

I have reviewed the response made by the business in reference to complaint ID *******, and find that this resolution would be satisfactory to me.  


*********** ******




10/16/2013 Billing/Collection Issues | Read Complaint Details

Additional Notes

Complaint: I purchased a vehicle from this establishment in March 2013. In September 2013 I was reviewing my credit report as part of the annual free credit report program and found that *** had submitted for and received approval for me to have an unauthorized credit card that I was not aware of and did not ask for. I never received a card for this account and no transactions show on the record. We were advised by *** Credit Card services that this is a common problem and that some dealerships are applying for credit cards for customers without their knowledge or consent.

Desired Settlement: I want this unethical practice to stop.

Business Response:

I met with our customer who is highly regarded in the military, and I feel privileged to have received insight from this particular individual, and especially on this topic which is within the realm of his expertise.

He lost trust in our company, as he felt that the form he signed (see attachment) did not disclose that it is an application for a Visa credit card, but only for a *** card. I agree with him and I will bring it to the manufacturer’s attention so they can modify it, as this form came directly from them.

I apologized and offered to personally assist him if he ever needs anything in the future including when his wife’s *** lease ends next May. I look forward to serving them for years to come, and I appreciate your assistance. Please let me know if you need any additional information.


**** ****

Consumer Response:

I have reviewed the response made by the business in reference to complaint ID *******, and find that this resolution would be satisfactory to me.  After meeting with Mr ****, he was very aware and interested in how this issue occurred, prior to our meeting he had completed his own investigation as to "how" this could have been possible. As a result, I feel that no malicious intent was involved in this error, this may have been a 1 in 80 chance of miscommunication. As there was no ill effect to my finances or credit report, and the diligence of Mr **** to bring awareness of this matter to his staff, I feel that this incident has been concluded. I would like to thank all agencies involved in bringing light to our displeasure. If you have further questions regarding this matter please feel free to contact me at ###-###-####.


***** *********



Customer Review(s)

The customer review(s) below are un-filtered. These positive and negative reviews are not used in the calculation of the BBB Rating. If you wish to file a complaint and request a resolution to your issue please click here. This customer review section is not BBBs complaint resolution system. Customer Reviews are the subjective opinion of the individual who posted the review and not of Better Business Bureau. A customer review is not posted on a business if a BBB complaint on the same issue(s) is also filed. BBB cannot guarantee the accuracy of any customer review and is not responsible for the content of any customer review. Public comments are not customer reviews.

Customer Reviews Summary

1 Customer Review on BMW of Louisville
Positive Experience (0 reviews)
Neutral Experience (0 reviews)
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