BBB Business Review

This Business is not BBB Accredited

E-Diamond, Inc.

(213) 226-0150510 W 6th St STE 320, Los AngelesCA 90014-1304

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This company offers the retail and wholesale jewelry sales online.

BBB Accreditation

E-Diamond, Inc. is not BBB Accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that affect the rating for E-Diamond, Inc. include:

  • Failure to respond to 2 complaints filed against business.

Customer Complaints SummaryRead complaint details

4 complaints closed with BBB in last 3 years | 0 closed in last 12 months
Complaint TypeTotal Closed Complaints
Advertising / Sales Issues1
Problems with Product / Service3
Billing / Collection Issues0
Delivery Issues0
Guarantee / Warranty Issues0
Total Closed Complaints 4

Customer Reviews Summary Read customer reviews

0 Customer Reviews Customer Reviews on E-Diamond, Inc.

Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0 Customer Reviews

Complaint Breakdown by Resolution

Complaint Resolution Log (4)
10/02/2014Advertising / Sales Issues | Read Complaint Details

Advertised 30% Discount for Orders placed THIS Weekend, NOT honored. Item I ordered was NOT on their "Excluded Items" List.
On Sunday, Aug. 17, 2014, on their Web-Site, I ordered #XXX-XXXX-X, Quarter Carat Diamond 14k Gold ANNIVERSARY BAND ring. Their web-site (and the email that prompted me to go there) advertised a 30% discount. Their List of "Excluded Items" from that sale, included "Wedding Rings" but NOT "Anniversary Bands".
I spoke with Fred H. about my Order #XXXXX on the telephone, but he refused to honor their advertised discount.

Desired Settlement
Honor the advertised 30% discount.

08/18/2014Problems with Product / Service
09/07/2015Problems with Product / Service | Read Complaint Details

My complaint is the store charges you for the merchandise only. No shipping and handling. When you return merchandise then they charge for them.
On July 21st I ordered 2 rings from Sea of Diamonds over the phone. Item #XXX-XXXX-X. The cost for each ring was $265.00 I ordered 2 of them for a total of $530. There was no tax or shipping charges. The order was paid for with a Discover card. I received the order. the rings were not as shown in the picture on line. The band was to thin and the stones were to small. I called and spoke to ********.I told her I needed a return authorization #.I was responsible for paying the shipping to return the rings. On 7/30 I mailed them back Insured mail the cost was #13.39. I called them on 8/10 to make sure the received them and they did. They said they would credit my CC $510.00.I sent a note stating the amount should be $530. I was told they deduced $20 for shipping. I do not think this practice is fair. I have lost a total of $33.39. All I am asking is to have my total refund of my $530 to my CC. They should charge for the shipping up front and send a call tag for the customer to return merchandise. I have never had this problem before. Thank you ******** ******

Desired Settlement
All I would like is to have the $530.00 credited to my Discover card. Thank you.

02/24/2015Problems with Product / Service | Read Complaint Details

Returned an item, following their RMA procedures. Company refuses to provide refund.
Returned a ring to Sea of Diamonds/ E-Diamonds, following their approved Return procedures. I have the confirmation of returned item delivery. Company refuses to provide the refund or deal with me fairly. All of my phone calls continue to be unreturned and all mail has been returned as undeliverable.

Desired Settlement
Refund or item replacement.

Industry Comparison| Chart

Jewelers - Retail, Jewelry Buyers

Additional Information

Business started: 10/28/2004
Type of Entity


Incorporated: October 2004, CA

Number of Employees


Business Category

Jewelers - Retail, Jewelry Buyers

Alternate Business Names
Sea of Diamonds

Map & Directions

Map & Directions

Address for E-Diamond, Inc.

510 W 6th St STE 320

Los Angeles, CA 90014-1304

To | From


1 Locations

  • 510 W 6th St STE 320 

    Los Angeles, CA 90014-1304

Industry Comparison ChartX

The information in the table below represents an industry comparison of businesses which are of the same relative size. This is based on BBB's database of businesses located in the Counties of Los Angeles, Santa Clara, Santa Cruz, Monterey and San Benito. Businesses may engage in more than one type of business. The percent of time the business engages in a type of business is not accounted for. There is no known industry standard for the number of complaints a business can expect. The volume of business and number of transactions may have a bearing on the number of complaints received by BBB.

*E-Diamond, Inc. is in this range.


Types of Complaints Handled by BBB

BBB handles the following types of complaints between businesses and their customers so long as they are not, or have not been, litigated:

  • Advertising or Sales
  • Billing or Collection
  • Problems with Products or Services
  • Delivery
  • Guarantee or Warranty

We do not handle workplace disputes, discrimination claims or claims about the quality of health or legal services.


BBB Complaint Process

Your complaint will be forwarded to the company within two business days. The company will be asked to respond within 14 days, and if a response is not received, a second request will be made. You will be notified of the company's response when we receive it (or notified that we received no response). Complaints are usually closed within 30 business days.


Industry Tips for Jewelers - Retail


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BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

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