BBB Business Review

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This Business is not BBB Accredited

Apple Inc. (Headquarters)

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Phone: (408) 996-1010Fax: (408) 974-42241 Infinite Loop Stop 90-2L, CupertinoCA 95014-2083http://www.apple.com

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BBB Accreditation

Apple Inc. is not BBB Accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

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Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised Apple Inc.'s rating include:

  • Length of time business has been operating.
  • Complaint volume filed with BBB for business of this size.
  • Response to 3218 complaint(s) filed against business.
  • Resolution of complaint(s) filed against business.

Our complaint history for this company shows that the company responded to and gave proper consideration to most complaints. However, more than one complaint is unresolved meaning the company failed to properly address the complaint allegations or their response was inadequate.

Customer Complaints SummaryRead complaint details

3218 complaints closed with BBB in last 3 years | 1102 closed in last 12 months
Complaint TypeTotal Closed Complaints
Advertising / Sales Issues216
Billing / Collection Issues141
Delivery Issues44
Guarantee / Warranty Issues293
Other303
Problems with Product / Service2221
Total Closed Complaints 3218

Customer Reviews Summary Read customer reviews

0 Customer Reviews Customer Reviews on Apple Inc.

Customer Experience Total Customer Reviews
Positive Experience
Neutral Experience
Negative Experience
Total Customer Reviews 0 Customer Reviews

Additional Information

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BBB file opened: 05/01/1990Business started: 04/01/1976
Business Management
Principal: Mr. Tim Cook (CEO)
Number of Employees

72800

Business Category

Home Electronics

Products & Services

This company's business is Computer Dealers Retail.

Alternate Business Names
Beats by Dre, Beats Electronics, LLC., Beats by Dr. Dre, Beats Audio, Beats Store

As a matter of policy, BBB does not endorse any product, service or business.

BBB Business Reviews are provided solely to assist you in exercising your own best judgment. Information in this BBB Business Review is believed reliable but not guaranteed as to accuracy.

BBB Business Reviews generally cover a three-year reporting period. BBB Business Reviews are subject to change at any time.

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What is a BBB Business Review?

We offer free reviews on businesses that include background, licensing, consumer experience and other information such as governmental actions that is known to BBB. These reviews are provided for businesses that are BBB accredited and also for businesses that are not BBB accredited.

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BBB Reporting Policy

As a matter of policy, BBB does not endorse any product, service or business.

BBB Business Reviews are provided solely to assist you in exercising your own best judgment. Information in this BBB Business Review is believed reliable but not guaranteed as to accuracy.

BBB Business Reviews generally cover a three-year reporting period. BBB Business Reviews are subject to change at any time.