BBB Remains on the Front Lines for Consumers with New Products,
New Resources and a New Look
KITCHENER, ON – February 29, 2008 – The Better Business Bureau (BBB) announced it has changed the way businesses affiliated with the organization are designated, from “BBB Member” to “BBB Accredited Business.” This change is part of a larger public outreach campaign highlighting the valuable information, resources and services BBB offers the public to help them make informed pre-purchase decisions.
The new “Accredited” designation highlights the fact that businesses affiliated with
BBB contractually agree to meet and uphold BBB’s high standards for integrity and
reliability when dealing with consumers. BBB reviews each potential accredited
business and strictly enforces its standards, rewarding only those meeting and
upholding BBB Standards For Trust.
“Accreditation clearly defines what a business has achieved, stands for and promises
to consumers,” said Ric Borski, President & CEO of BBB Serving Central Ontario. “BBB Accredited Businesses pledge to follow through on their commitments, deliver on their promises and right any wrongs if an honest mistake has been made.”
In a recent survey conducted by Princeton Survey Research Associates International
on behalf of BBB, two-thirds of consumers “say they think the term BBB Accredited
Business is a better way to identify a company affiliated with the BBB.” The survey
also showed that seven in 10 consumers (70 percent) “say they would be more likely
to buy from a BBB Accredited Business.”
Other visible changes at BBB include a new logo, a redesigned Web site and a new
tagline: “Start With TrustSM”. This new tagline describes the vision and spirit of BBB
to work with businesses and consumers to create a strong marketplace where buyers
and sellers can trust each other.
“Consumers should always Start With Trust with their BBB for reliable, objective
advice, including which businesses they can trust and which businesses they need to
avoid,” added Borski. “BBB is, and always has been, the standard for trust in
business. We want to make sure the public doesn’t lose out on all the information
and services that are available to them.”
The BBB continues to offer the same services that consumers always have
relied upon for help in every stage of the buying process, including:
• BBB reports on businesses – BBB Reliability Report on businesses help
consumers make informed decisions and find trustworthy businesses with factual and
objective information gathered by BBB.
• BBB tips and alerts – BBB provides pre-purchase advice for consumers on a
wide range of issues, and also posts alerts on the latest consumer scams and
fraud incidences and tips on how to avoid them.
• Complaint and dispute resolution services – Consumers can contact their
BBB to help them resolve disputes with any type of business.