As more charities compete for contributions and new forms of fund raising come into play, the Better Business Bureau of Greater Kansas City introduced the Charity Accreditation Program to meet the growing demand for objective information on charities. This service reports on locally-soliciting charities, including whether an organization meets the voluntary Better Business Bureau Standards for Charity Accountability.
Americans are being asked more than ever before to open their hearts and pocketbooks to help the homeless, assist disaster victims, fund health research projects and support many other worthy causes. These appeals come via direct mail, telephone, in person, and, increasingly, over the Internet. The BBB program is designed to provide a way for donors at all levels to make wise giving decisions, in the face of these voluminous appeals. The program also provides charitable organizations with the means to establish their accountability to donors and potential donors by adhering to the voluntary BBB charity standards.