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BBB Accredited Business since

Hallmark Cards, Inc.

Fax: (816) 545-2982 View Additional Phone Numbers 2501 McGee St Mail Box 100, Kansas City, MO 64108 View Additional Email Addresses http://www.hallmark.com

BBB Business Reviews may not be reproduced for sales or promotional purposes.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Hallmark Cards, Inc. meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Customer Complaints Summary Read complaint details

33 complaints closed with BBB in last 3 years | 9 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 2
Billing/Collection Issues 4
Delivery Issues 1
Guarantee/Warranty Issues 0
Problems with Product/Service 26
Total Closed Complaints 33

Customer Reviews Summary Read customer reviews

1 Customer Review on Hallmark Cards, Inc.
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 1
Total Customer Reviews 1

Additional Information

BBB file opened: December 27, 1999 Business started: 01/01/1910 in MO Business started locally: 01/01/1910 Business incorporated 06/08/1923 in MO
Type of Entity


Business Management
Mr. David E. Hall Mr. Donald J. Hall Jr., President/CEO Mr. Donald J. Hall Sr., Chairman Chris Cushing, Consumer Services Manager
Contact Information
Customer Contact: Chris Cushing, Consumer Services Manager
Principal: Mr. David E. Hall
Principal: Mr. Donald J. Hall Jr., President/CEO
Principal: Mr. Donald J. Hall Sr., Chairman
Business Category


Alternate Business Names
Graphics International Inc Hallmark Customer Care (Hallmark.com) Hallmark Flowers Hallmark Gold Crown Catalog Hallmark.com

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.