BBB Business Review

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This business is not BBB accredited.

Opportunities Unlimited Publications

Additional Locations

Phone: (816) 842-5510 Fax: (816) 842-7190 View Additional Phone Numbers 1401 Armour Rd, Kansas City, MO 64116

BBB Business Reviews may not be reproduced for sales or promotional purposes.


Opportunities Unlimited does extensive mailings of contests where interested recipients are solicited to enter a contest by paying an entry fee. The subject explains that the games are not lotteries, but rather contests of skill. Each contest entered requires an entry fee. As the contest progresses, contestants may find they have become increasingly difficult to solve. Tiebreakers may be necessary to determine final winners. Entry fees cover the costs of operating the contests and paying the prize winners. The bureau has received occasional complaints from recipients of the mailing requesting to be removed from the subject's mailing list. To our knowledge, when these request have been made, the requests have been satisfied. We have no complaints that the prize monies have not been awarded. The subject has been directed by its legal counsel to clearly explain to recipients their mathematical chances of winning prizes in each contest. A brochure explaining the company's contests, including precautions against being misled, is sent as a part of the subject's mailings. The subject has been responsive to any requests for service in handling consumer complaints sent to them by the BBB.

BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that affect the rating for Opportunities Unlimited Publications include:

  • Business has failed to resolve underlying cause(s) of a pattern of complaints

Customer Complaints Summary Read complaint details

36 complaints closed with BBB in last 3 years | 10 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 19
Billing/Collection Issues 2
Delivery Issues 2
Guarantee/Warranty Issues 3
Problems with Product/Service 10
Total Closed Complaints 36

Additional Complaint Information

Customers complain that they are under the impression that they have won money and need to fill out a form in order to receive their winnings, when, in fact, they are paying to enter the first round of a contest. Customers file complaints claiming that they have entered several contests thinking that they have won, only to find out they had not won money, but were entering several contests.

The company asks consumers to read the rules of the contests carefully. All the games have different names and if the game contestant enters a contest with a different name, he or she will have entered the first round of a new game.

Customer Reviews Summary Read customer reviews

5 Customer Reviews on Opportunities Unlimited Publications
Customer Experience Total Customer Reviews
Positive Experience 1
Neutral Experience 1
Negative Experience 3
Total Customer Reviews 5

Additional Information

BBB file opened: November 01, 1974 Business started: 10/01/1974 in MO
Type of Entity


Business Management
Mr. Joe Lawson, President
Contact Information
Principal: Mr. Joe Lawson, President
Business Category


Alternate Business Names
Award Processing Center CAP Capital Reserve II Cash Connection Contest America Publishers, Inc. International Award Payment Center NAAC North American Award Center OPP Opp Company

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.