BBB — 15 Years of Online Trust
70,000 businesses proudly display the BBB trust mark as part of BBBOnLine. A recent paper summarized the importance of trust and dispute resolution in Internet and cross-border commerce. Learn More »
US & Canadian consumers are 70% more likely to buy from a BBB affiliated business.*
80% of US & Canadian buyers say BBB plays an important role in promoting ethics and high standards.*
*According to Princeton Research 2004, 2007
BBB is currently exploring ways to bring a level of trust and confidence to businesses that serve North American buyers from abroad. Learn More »
For over 15 years, BBB's online trust mark program has helped protect consumers and foster trust in the best practices of online merchants.