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Central Indiana
Better Business Bureau Serving Central Indiana Encourages Consumers to Support Small Businesses This Holiday Season
January 24, 2014

Contact: Barbara Coles
Coles Marketing Communications
317-571-0051
bcoles@colesmarketing.com

*If you are interested in an interview with BBB President and CEO Tim Maniscalo, please contact Barbara Coles at 317-571-0051 or bcoles@colesmarketing.com.

Indianapolis, Ind. (November 22, 2013/Coles Marketing Communications) – For the fourth year in a row, the Better Business Bureau is supporting Small Business Saturday® on Nov. 30. Small businesses are the cornerstone of any community, creating jobs, spurring local economic growth and giving back to society.

In recent years, small businesses have been overshadowed by the holiday hype of “Black Friday” and “Cyber Monday,” which tend to emphasize major retailers. But small businesses have much to offer holiday shoppers.

The Better Business Bureau serving Central Indiana urges consumers to support the small businesses in their communities on Nov. 30, the Saturday after Thanksgiving.

It’s the perfect time to take a break from the crowded shopping mall, and instead check out the small stores and businesses in your neighborhood. You’ll find unique gifts, gourmet foods and more to make your holidays distinctive, fresh and fun. You might even discover your new favorite store.

2012 was a huge year for Small Business Saturday (SBS). Consumer awareness reached a reported 67%, and an estimated $5.5 billion was spent at small, independently-owned retailers, according to American Express OPEN, which launched SBS. Since Small Business Saturday was born in 2010 and officially recognized by the U.S. Senate in 2011, the once little-known campaign has become a movement that millions of individuals, businesses and communities have embraced nationwide.

With your help, Small Business Saturday could be even bigger this year. Get involved by helping your community prepare, promoting your local businesses and encouraging your friends and family to “Shop Small®.”

And don’t forget to go out and shop at your local businesses on Nov. 30. The more businesses and shoppers that get involved, the bigger and more beneficial the day will be for local communities. Remember to support your favorite locally-owned businesses all year long!

Businesses can take advantage of free tools offered online at facebook.com/SmallBusinessSaturday. There is free signage, free ads on Twitter and lots of ideas to help grow your business.

For more information on Small Business Saturday, visit smallbusinesssaturday.com. For BBB Business Reviews on thousands of Central Indiana businesses – large or small – and for consumer information you can trust, visit indy.bbb.org.


About Better Business Bureau
BBB's mission is to be the leader in advancing marketplace trust. BBB accomplishes this mission by creating a community of trustworthy businesses, setting standards for marketplace trust, encouraging and supporting best practices, celebrating marketplace role models and denouncing substandard marketplace behavior. Businesses that earn BBB Accreditation contractually agree and adhere to the organization's high standards of ethical business behavior. BBB is the preeminent resource to turn to for objective, unbiased information on businesses and charities. Contact BBB serving Central Indiana at 866-indybbb or visit
indybbb.org.