Coaltion Formed To Fight Financial Scams
Led by the Hawaii Bankers Association, a coalition named Hawaii’s Partnership Against Fraud (HPAF) has been formed to generate greater awareness about the threats of financial scams. This coalition brings together many community resources dedicated to helping protect our citizens, especially the elderly, from the many scams perpetrated in our community. Over 80% of the victims of financial scams are over the age of 60 so the attention is more directed to this segment.
The coalition partners include:
The campaign kicked off in early July with media advertising on television and radio, funded by the Hawaii Bankers Association. This advertising, running statewide, will continue through the end of the year. The advertising poses various fraud scenarios and asks the question: “Is This For Real”.
The coalition is also prepared and anxious to make presentations to community groups to discuss prevailing fraud schemes, and tips to protect consumers. Brochures and other printed materials will also be available from participating coalition partners. Banks in Hawaii will also be actively distributing educational materials to its customers. To request a presentation, call Diane at the State of Hawaii Executive Office on Aging at (808) 382-1904.
For further information and to view the television spot, visit the website: go.bbb.org/hi-isthisforreal
The Hawaii Bankers Association is a trade organization made up of member local banks, which include: American Savings Bank, Bank of Hawaii, Bank of the Orient, Central Pacific Bank, Finance Factors, First Hawaiian Bank, Hawaii National Bank, HomeStreet Bank, Ohana Pacific Bank, Pacific Rim Bank, and Territorial Savings Bank.
About Hawaii's BBB
Established in 1945, Hawaii’s Better Business Bureau® (BBB) is the local authority on trust in the marketplace. Only businesses and charities that meet and adhere to BBB standards can receive BBB accreditation. Through the support of over 2,650 local accredited businesses, BBB is able to offer free services to the community including BBB business and charity reviews and educational resources on topics affecting marketplace trust. BBB also offers fair and timely dispute resolution programs for consumers and businesses. Resources are available online at www.bbb.org.