Beware of Fake Facebook Pages Phishing for Your Info

  
     
Social media is one of the most commonly used ways in which we keep in touch with friends and family but it has also became part of the norm for many businesses that want to be closer to their customers, keeping them updated about their favorite brand, special offers and available discounts.
July 02, 2014

Fake Facebook Pages and Promo’s Phishing for Your ID

Social media is one of the most commonly used ways in which we keep in touch with friends and family but it has also became part of the norm for many businesses that want to be closer to their customers, keeping them updated about their favorite brand, special offers and available discounts.

Facebook is being used by all kinds of businesses, from the micro small sole proprietors to large corporations, from non-profit to state agencies. Recently there has been an increase of fake business pages being developed. The intent? To try and steal your information. It is very important to always double-check the pages that you decide to follow and question their authenticity.

Scammers are trying to obtain sensitive information by using popular brands to advertise fake deals like gift cards and cash. These often require users to “share” posts and allow access to their personal pages by third party applications. Often times malware is downloaded, infecting victims’ computers giving the thieves access to their files and ultimately ending with the scammer demanding ransom to unlock their computer. Hawaii’s BBB offers a few tips for both consumers and businesses to help them safely enjoy their time on Facebook.

Hawaii’s BBB tips for avoiding online social phishing scams:

  • Look for Verified Facebook fan pages;
  • When deciding to follow a new page, use links that you found from an  official communication or website from that business;
  • Always double check with the business by calling if the updates you’re getting from it on Facebook appear too good to be true;
  • Look at the history of the page and how consistent it has been in providing relevant updates.

Tips for business: Protect your reputation!

  • Constantly monitor online social media profiles;
  • Search your business and report any fake profiles that you find;
  • Educate customers against fake social media profiles;
  • Use personalized web addresses that are easy to remember;
  • Include social media links in official communications.

Established in 1945, Hawaii’s Better Business Bureau® (BBB) is the local authority on trust in the marketplace. Only businesses and charities that meet and adhere to BBB standards can receive BBB accreditation. Through the support of over 2,650 local accredited businesses, BBB is able to offer free services to the community including BBB business and charity reviews and educational resources on topics affecting marketplace trust. BBB also offers fair and timely dispute resolution programs for consumers and businesses. Resources are available online at www.bbb.org.