Find us on Google+
Text Sizesmall medium large
Are you the Owner of this Business? ×
BBB® Accredited Business Seal

Are you...?

If yes, click here to login.

Are you...?

BBB Accredited Business since

Alert Alarm of Hawaii

Additional Locations

Phone: (808) 521-5000 Fax: (808) 528-6442 View Additional Phone Numbers 2668 Waiwai Loop, Honolulu, HI 96819 View Additional Email Addresses

BBB Business Reviews may not be reproduced for sales or promotional purposes.


This company offers sales,installation, repair and monitoring of burglar & fire alarms, remote video surveillance monitoring services, closed circuit television, access control, intercom and other security systems for home or businesses.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Alert Alarm of Hawaii meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Alert Alarm of Hawaii include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 27 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

27 complaints closed with BBB in last 3 years | 16 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 10
Billing/Collection Issues 3
Delivery Issues 1
Guarantee/Warranty Issues 0
Problems with Product/Service 13
Total Closed Complaints 27

Additional Complaint Information

On June 9, 2015, Hawaii's BBB identified a pattern in complaints as follows and contacted the business:

Consumers alleged that Alert Alarm's representatives are aggressively soliciting door to door, misrepresenting the reasons for their sales visits. Some consumers also alleged that Alert Alarm representatives indicated that they will be able to cancel the consumer's existing contract with a competitor without penalty for switching to Alert, which was untrue.

On June 16, 2015, Hawaii's BBB met with Alert Alarm management team. They shared that the identified pattern was caused by a few individuals in their sales team, who were terminated as they were in violation of Alert Alarm's Code of Conduct, and Alert had implemented a procedure in place involving an independent recorded phone calls to be sure that the consumer clearly understands the contract he or she is signing before the system installation takes place.

On September 24, 2015, Hawaii's BBB followed up with the company after receiving a few more complaints regarding the documented pattern. Additional steps by taken Alert Alarm include a very simple and easy to read/understand agreement for "takeover accounts" that explains the responsibilities of the customer and supports Alert Alarm's "zero tolerance" Code of Conduct for employees. BBB will continue to monitor the progress regarding this pattern.  

Customer Reviews Summary Read customer reviews

6 Customer Reviews on Alert Alarm of Hawaii
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 1
Negative Experience 5
Total Customer Reviews 6

Additional Information

BBB file opened: November 16, 1983 Business started: 01/01/1962 Business started locally: 01/01/1962 Business incorporated 04/22/1964 in HI
Licensing, Bonding or Registration

This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

These agencies may include:

State of Hawaii Department of Taxation
PO Box 1425, Honolulu HI 96806
Phone Number: (808) 587-4242
The number is W20277848-01.

DCCA Consumer Resource Center
235 S. Beretania Street, 8th & 9th Floors, Honolulu HI 96813
Phone Number: 808-587-4272
The number is C30404.

DCCA Consumer Resource Center
235 S. Beretania Street, 8th & 9th Floors, Honolulu HI 96813
Phone Number: 808-587-4272
The number is C2819.

Type of Entity


Business Management
Mr. John Cannon, CEO Mr. Krishna Chatterjee, Director of Marketing Ms. Michelle Johnson, Exec VP Mr. Roger Savage, President
Contact Information
Principal: Mr. John Cannon, CEO
Customer Contact: Mr. Roger Savage, President
Business Category

Security Control Equipment & System Monitors Medical Alarms Burglar Alarm Systems - Dealers, Monitoring & Service

Alternate Business Names
Alert Holdings Group, Inc.

Customer Review Rating plus BBB Rating Summary

Alert Alarm of Hawaii has received 3.79 out of 5 stars based on 6 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.