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BBB Accredited Business since

Activities & Attractions Association of Hawaii

Phone: (800) 398-9698 Fax: (808) 877-3104 View Additional Phone Numbers PO Box 598, Makawao, HI 96768

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Activities & Attractions Assoc. of Hawaii, A3H is not for profit 501c6. This trade association lobbies for consumer protection as it relates to the sales of activities & attractions in the state of Hawaii.  HRS468M is a chapter we authored and put on the Law books.

A3H also collectively markets the members' products to visitors (  Local Residents(, agencies ( and mainland Travel Agents (  All our members are vetted for proper licensing, permits and insurance. We also cancel membership if a businesses receives 3 unresolved consumer complaints.

The only product A3H sells is the Shaka Gold Card ( These discount cards sell for $30, cover up to 4 people are good for 1 year from the date of purchase. A3H members provide 10-25% off retail prices. 

Progressively, Promoting and Protecting the Activity & Attractions Industry in this beautiful State of Hawaii.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Activities & Attractions Association of Hawaii meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Activities & Attractions Association of Hawaii include:

  • Length of time business has been operating
  • No complaints filed with BBB

Customer Complaints Summary

0 complaints closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 0
Total Closed Complaints 0

Customer Reviews Summary Read customer reviews

0 Customer Reviews on Activities & Attractions Association of Hawaii
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: November 04, 1998 Business started: 01/01/1988 in HI Business started locally: 01/01/1988 Business incorporated 07/03/1990 in HI
Licensing, Bonding or Registration

This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

These agencies may include:

State of Hawaii Department of Taxation
PO Box 1425, Honolulu HI 96806
Phone Number: (808) 587-4242
The number is W20439794-01.

Type of Entity


Business Management
Ms. Toni Marie Davis, Executive Director
Contact Information
Principal: Ms. Toni Marie Davis, Executive Director
Business Category

Information Bureaus Lobbyists Tourists Attractions Associations

Products & Services

Activities & Attractions Association of Hawaii offers the following product(s): Shaka Gold Cards

Method(s) of Payment
Visa, MasterCard and American Express
Refund and Exchange Policy
Shaka Gold Membership (formerly named A3H Gold Card)
As a consumer advocate, not refunding an unused Shaka Gold Membership contradicts our purpose. To avoid refunds we request you research activities & attractions to ensure participation. Determine before purchasing the membership if it will save more than it costs, ($30). Please do not expect to go up to any merchant in the state of Hawaii and receive a discount.
If after researching you determine you will not save more than the cost of the membership, please do not purchase a Shaka Gold Membership. You'll end up costing our "do good" organization money & reputation.
If while using your membership, a participating merchant doesn't recognize their discount or the program, call our office 1-800-398-9698 ext 111 to speak with the Executive Director, Toni Marie Davis. She will turn the situation around provided you did not book through a middleman. The membership discounts are only extended if you book direct with the owner of the business.
Do not purchase membership based on the chance of obtaining 50% off owners' tickets. These are limited in number and if you are lucky enough to be get - it's just that luck. On the first of the month nearly 100 people are competing for these tickets.
If you are reading this page for the first time and you were unable to use the membership or misunderstood how the membership worked and would like a refund, email: and explain the reason(s) for your request. As a not for profit that lobbies for consumer protection it would be ironic for us not to refund you. We do charge a 5% fee ($1.50) on all refunds to cover processing fees.
Owners Tickets
Do not purchase a Shaka Gold Membership based on the purchase of Owners Tickets. Owners Ticket are a limited number and are sold on a first come first serve basis. They are good for one year from the date of purchase. These tickets are not refundable unless your scheduled excursion is canceled by the supplier. All owners' ticket refunds are subject to the approval of the activity supplier. To ensure an expedient refund include the date, time, name and title of the employee canceling the excursion.

Mail to: A3H
PO Box 598
Makawao, Hawaii 96768
Attention: Owners' Ticket Refund

Or email or call 1-800-398-9698. Upon receipt of refund request, we will issue a credit to the same credit card used to purchase or send a check if necessary.     

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.