This business is not BBB accredited.

SoHa Living

Phone: (808) 591-9777 Fax: (888) 533-6508 4211 Waialae Avenue  Suite 1390, Honolulu, HI 96816

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BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for SoHa Living include:

  • Length of time business has been operating
  • Response to 2 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

2 complaints closed with BBB in last 3 years | 2 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 0
Delivery Issues 1
Guarantee/Warranty Issues 0
Problems with Product/Service 1
Total Closed Complaints 2

Customer Reviews Summary Read customer reviews

0 Customer Reviews on SoHa Living
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: June 23, 2008 Business started: 02/01/2002 Business started locally: 02/01/2002 Business incorporated 01/23/2002 in HI
Licensing, Bonding or Registration

This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

These agencies may include:

State of Hawaii Department of Taxation
PO Box 1425, Honolulu HI 96806
Phone Number: (808) 587-4242
The number is W20009996-01.

Type of Entity


Business Management
Ms. Brooke A. Watson, President
Contact Information
Principal: Ms. Brooke A. Watson, President
Business Category

Furniture - Retail Gift Shops Home Decor, Accessories & Gifts - Online Retailer

Alternate Business Names
SoHa Designs Inc.
Products & Services

This company is a home & gift store.

Industry Tips

Additional Locations


    4211 Waialae Avenue
    Suite 1390

    Honolulu, HI 96816


BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.

Complaint Detail(s)

5/23/2016 Problems with Product/Service | Read Complaint Details

Additional Notes

Complaint: My girlfriend and I bought a pair of earrings at 10:21 a.m. on 5-15-2016. We placed the item in our bag and upon removing the item when we arrived home we saw that it was broken. We called the store and was informed that all sales are final on jewelry. It was not known nor had it been made clear before hand that all sales were final on jewelry. It does state it on the receipt, but after you pay it is already too late. We called the store and they offered no apology or help. Their customer service is poor at best and it is evident that they do not stand behind the products they sell.

Desired Settlement: The purchase price including tax is the desired resolution. Please mail me a check.

Business Response: We are very sorry about this.  We do have a return policy that is posted at checkout as well as on our receipt.  There are also signs that state that all jewelry is all sales final.  We need to do this for sanitary reasons as customers were concerned when we did not have this policy as they did not want to wear earrings already tried on by another person.  Also, the sales associate made a note for the Manager that day about the phone call stating that she offered to do an exchange.  We always make exceptions to rare situations like this to make a customer happy and offered to exchange it.  The associate said that the earrings were not broken at time of purchase but again we always want to make the customer happy so still offered the exchange even though they were broken during her trip home.  The customer told our associate that they wanted a refund instead of an exchange.  If the customer is able to return the earrings, we will make an extra exception to refund her for the purchase this time, but this is not our policy.  We will wait to hear if the customer would like to exchange it or return the item for a refund.  

Consumer Response:

Complaint: ********

I am rejecting this response because:

I did not ask for a reason as to why you have an all sales final policy.  Thank you for explaining, but that reasoning brings up more questions than answers.  I've purchased jewelry from different stores and I was always able to return or exchange the item with a receipt, worn or not. 

While it is true that the sales associate offered to do an exchange, it was also said that we would have to come in the same day to have the exchange completed because she was making the exception and she wouldn't know if other associates would do the same.  It was a Sunday and we called at around 3 or 4 I believe.  I wasn't about to drop everything and drive down to your store to do an exchange.  "I will write down your contact information, please come down when you have time," should have been the response.  Furthermore, a manager was not on duty when we called and we were told that a manager would be in tomorrow.  Had there been someone equipped to handle this situation this all could have been avoided.

I requested that a check be sent to me as I do not wish to drive down to Kahala and deal with you people.


***** ********* 

11/10/2015 Delivery Issues | Read Complaint Details

Additional Notes

Complaint: I purchased two large signs on October 2, 2015. At that time, I was told it would take a few days to construct a box and ship them to my home. My credit card was charged in full at that time. My signs were not shipped until almost one month later on October 30, 2015. I received an email stating they would arrive in another 4-6 weeks. I feel this is completely unacceptable to wait over two months for my purchase, which I paid for in full. I find it incredibly difficult to believe it took 28 days to come up with packaging for my signs.

Desired Settlement: I would like a credit for the shipping charges as SoHa Living had my money, in full, for almost one month prior to shipping. In addition, I must now wait an additional 4-6 weeks for my order.

Business Response: Dear ****,

I am extremely sorry and shocked that this has happened to you.  I just spoke with the Manager in Koloa and she was obviously not trained correctly on how we process these types of shipments.  Koloa is a brand new location for us with an entirely new staff. We ship signs daily out of our other locations and have never experienced this issue before.  Had I, or her GM known she was having a problem shipping your order, we would have intervened with additional training.  I wish that had been the case. You are 100% correct, this delay is unacceptable.  We of course will issue you a refund for the shipping and I truly hope that you will accept our sincerest apologies.
We have process the refund today and you should see it reflected on your statement in up to 5 days. 
****** ******

Consumer Response:
Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.


**** ********

Customer Review(s)

The customer review(s) below are un-filtered. These positive and negative reviews are not used in the calculation of the BBB Rating. If you wish to file a complaint and request a resolution to your issue please click here. This customer review section is not BBBs complaint resolution system. Customer Reviews are the subjective opinion of the individual who posted the review and not of Better Business Bureau. A customer review is not posted on a business if a BBB complaint on the same issue(s) is also filed. BBB cannot guarantee the accuracy of any customer review and is not responsible for the content of any customer review. Public comments are not customer reviews.

Customer Reviews Summary

0 Customer Reviews on SoHa Living
Positive Experience (0 reviews)
Neutral Experience (0 reviews)
Negative Experience (0 reviews)