AB Guide

This is your guide on how to use all of the services BBB provides.




You have earned accreditation from your BBB and joined a community of businesses who believe that ethics and integrity build a trustworthy marketplace.


If at any time you feel you need assistance please contact your Hotline # 336-632-4978.




How To Create Your BBB Account

1.  Go to BBB.org/greensboro

a.  Click on " Business Login" on the top banner navigation

2.  Please Login 

      a.  Enter the user name (BBB BID#) and password provided in your welcome letter

      b.  Click Login

3.  Welcome to Accreditation Services

      a.  On the left side navigation click "BBB Account" 

4.  Claim your Business Review

a. What is your email address? (Use the email that you would like associated with this account)

b.   Have you already claimed business review? (Click NO, I AM NEW)

c.   Click register 

5.  Registration

      a.   My name is (Enter your name)

      b.   My email address is (Use the same email you used in step 4)

      c.   My zip/postal code is (Use your business address zip code)

6.  Protect your information with a Password

      a.   Enter a new password (Please create a new password)

      b.   Re-enter the new password

      c.   Click register

7.  Success

a.   Your acccount has been created and an email was sent to the address you provided

b.   Please click on the link in the email to verify your email address and activate your account

  • The email will be coming from greensboro.bbb.email.org. Please add this email to your address book or white list to avoid losing it in your spam or junk folder

8.  Now that you have registered please check your email for the following confirmation

Thank you for creating a BBB Account.

Please click the link below to verify your email address and activate your account.
Click here
If the above link does not work, please copy and paste the entire URL from below: http//***

Once you click on "Click here" you will automatically be logged intoyour account



Claim your Business Review


1.  Go to BBB.org/greensboro and search your business name

2.  Click on your business name

3.  On your BBB business review click the link "For Business" (above enter a valid location)

4.  Click edit "Your company name" (claim this review)

  •      If done correctly you will be redirected to claim your business review

      5. Claim your business review

          a.  What is your email address? (Use the same email address you used in previous steps)

          b.  Have you already claimed your review?

          c.  Click "Yes, I have a password"

          d.  Enter your password

                    i.  While there you should;

·         enter a description of your products or services,

·         state your refund or warranty policy,

·         review your profile for accuracy and update it as your business grows,

·         add your social media links as additional “URL”s, this is how they show in your profile,


·         list your hours of operation,

·         if you service by state, county or select service area you can be specific,

·         upload your business logo, add photo’s or a short video,

·         download the BBB Accredited business seals to your computer,

·         e-mail the seals to your website designer, and marketing companies



Advertising your BBB Accreditation


Certificates, Decals and Bid Stickers

These items can be used at your place of business, trade shows and on your business-owned vehicles and marketing materials.



Included in packet


Included in packet

Bid Stickers

Sample included in packet

500 per roll $15.00


You may advertise your accreditation using the BBB provided Accredited Business certificates, decals and seals and/or the words “BBB Accredited Business.” You may also advertise your current rating in combination with these things or by itself.


We encourage you to always pair the rating with either the Accredited Business seal or the words “BBB Accredited Business” so that buyers understand that you have made a commitment to ethical business practices.


Please do not use statements such as: “Member”, “Registered” or “Check our record.” Always use the word “Accredited.” Please do not reference BBB in advertising where it appears that your product is preferred or endorsed by the BBB.



BBB Accredited Business Seals


Traditional Media

1.    Click “Accreditation Services”, choose the seals & logo’s tab, and then continue to choose what format of the logo you want to use. 

a.  Traditional media includes newspapers, periodicals, billboards, posters, direct mail, flyers, and television or radio spots.

b.  Business documents include things like business cards, stationery, contracts, bids, proposals and invoices. If you include your rating, be sure you can change the documents if the rating changes.

c.   You may also be advertise in directory publications, such as the Yellow Pages, as long as the directory advertising can be immediately revised if your BBB rating changes.







Digital Media   

1.    To begin, go to www.bbb.org/online/business/dynamicseal.aspx

2.    Enter the following user name [bid] and location “Greensboro”. 

3.    Choose the options you prefer to generate the code and seal image for your business.

a.    Display the BBB Dynamic on your website, sites where you advertise, your social media platforms such as Facebook or LinkedIn, and in your email signature. The seal must hyperlink to your BBB Business Profile. In digital media you may also state “BBB Accredited” or “Accredited by the Better Business Bureau” and include a hyperlink to your BBB Business Profile.




Like our Facebook page


Click the "like" image to go directly to our Facebook page. Click on the “Like” button on our Facebook page, and we’ll like you right back!




Get Customer Reviews


Customer reviews gives your customers the opportunity to share their experiences with your business. Ask your customers to go to your profile and leave a BBB review.

1.    After submitting a Customer Review for consideration, the reviewer receives an automated e-mail in order to validate their Customer Review.

2.    BBB sends the review to the business

3.    The business has the option to submit a response or challenge the reviewer.

4.    The review will be posted 3-10 business days after the review is submitted.

5.    If there is an exchange between the business and reviewer, it will be reviewed and potentially posted.






Enhance your Free Directory Listing


Accredited businesses receive free listings in our directory. You may choose as many categories of the services you provide. Some business want to stand out so that consumers are able to find them faster. We can enhance your banner listings which includes instant visibility of your business information. Banners show your company logo, a link to your website, prominently displayed phone number and your consumer star rating if you have consumer reviews.





Google SES (Ads)


The Google SES program is another way to market your business using Google. The BBB Google link appears in the sponsored link section, near the top, on page 1 of Google. Again providing you with the visibility and exposure you’re looking for. Categories are limited by industry and space available.




How to Handle a Consumer Complaint



A customer with a problem may be angry or irrational. Don’t take it personally. Take control and be professional in all dealings with the public. Follow these steps to keep customers happy and keep them coming back!


Respond Professionally

In Short, this sentence means one thing - Solve the Problem. Apologize for the inconvenience and get on your way to resolving the problem. What matters to the customer is that you are willing and able to handle the problem presented to you. Don’t make the company look bad... Make everyone look great by being productive and proactive. If a situation warrants further investigation or action, that is another matter, don’t bring the customer into it.



A customer with a complaint may be angry and can expect resistance. By sympathizing you can defuse the situation. Statements such as “I understand how you feel,” or “I can see how you are upset by this” are often great phrases. Acknowledge the customer’s feelings without agreeing with their position. A friendly, open, non-defensive attitude lets the customer know how important they are to you.



Be sincere in expressing regrets that the customer has been inconvenienced or disappointed. Now state the company position. Ask questions to find out if the customer understands company policy. If adjustments are in order, make them quickly, and cheerfully. If no adjustment is due, explain the company policy to the customer. If the company is at fault, admit it quickly and show your willingness to correct the error. If the error is the customer’s, allow him to save face. Remember, the purpose is to bring them back.



The customer has expected resistance and is afraid you’ll do nothing about the problem. Fear must be eliminated before they can speak reasonably with you. “Mr. Customer, I am sure we can fix this for you,” or “Mr. Customer, we’ll do all we can.”


Get the Facts

People with complaints often generalize. They may start off saying that everything was bad, when in fact, only part of the transaction may have caused the problem. Ask questions, listen without interruption or argument, and re-state your understanding by paraphrasing what you just heard. See the customer’s point of view.


Rebuild Our Reputation

After apology, remind the customer that our company successfully deals with hundreds (thousands) of customers every year. Remind them that we have built a good reputation based on service and dedication to our customers. Let them know we appreciate them and are able to correct the problem.


Thank the Customer

Make the customer feel good. By now they’re a little embarrassed that they’ve created such a fuss. If they go away feeling that they’ve made a mountain out of a molehill, they may never come back. Be sure that you take the opportunity to thank them for the constructive criticism and allow them to save face. 



Additional Benefits and Services


Monthly Newsletter

BBB Accredited Business receive tips, news and alerts on the latest frauds and scams as well as information about upcoming BBB programs and services, new accredited businesses, and so much more.


Business Intelligence

Did you know BBB can provide you with a link to your statistical information? This report shows you how your customers engage with your business through the many programs and services of BBB. Once you access and bookmark the link you may return as often as you like.


Secure Your ID Day!

Twice a year, powered by Whole Foods and Shred-it, BBB hosts FREE identy theft prevention to you and the community.  


Attend an Event

BBB hosts several events throughout the year such as our After-Hours Socials, Annual Golf outing and our Annual Meeting & Torch Awards Recognition.


Torch Award for Marketplace Ethics

BBB recognizes local BBB Accredited businesses for their commitment to ethical behavior and personal integrity.


Student Ethics Scholarship Award

BBB recognizes high school students for their commitment to ethical behavior and personal integrity. In 2016 BBB Serving Central NC awarded $17,500.00 in scholarships to local students.



We provide you with access to arbitration services if necessary.  This could save you hundreds in legal fees and keep your company out of the court system.


Report A Scam to ScamTracker

Did you get an offer that sounds like a scheme or fraud? Tell us about it. Help us investigate and warn others by reporting what you know.


BBB Military Line

This program has been established for military consumers and their families. The mission is to bring consumer education, BBB services, and advocacy to a population that is known to be targeted by scams and unethical business practices.



This service is to assist in resolving your lemon law complaint, and you don’t even have to hire a lawyer.


Charity Review

The Wise Giving Guide is published three times a year to help donors make more informed giving decisions.


Our Service Area

Alamance County, Caswell County, Guilford County, Randolph County, Rockingham County as well as the City of Thomasville.