2013 Torch Awards


Four Greensboro area businesses were honored on Oct. 23, 2013 by Better Business Bureau of Central N.C. as winners of the Torch Awards for Marketplace Ethics. The winners in the four categories, which are based on number of employees, are: Craft Insurance Center, Inc.; Personal Care, Inc.; Market America|SHOP.COM; and Gentry Air, Inc.

“The purpose of the Better Business Bureau is to promote trust in the marketplace,” said Kevin Hinterberger, BBB president & CEO. “These four companies are role models for the way that business should be conducted in our community.”

The Torch Awards celebrate businesses that have exhibited ethical behavior. “ These businesses also showed a great commitment to the community itself with their participation and support of many community activities,” Hinterberger said.


In Division I, for businesses with up to 25 employees, the winner is Gentry Air, Inc.

Gentry Air

Gentry Air is a family owned company serving the Greensboro area since 1982. Gentry Air promotes a moral code for its employees, which results in employee honesty. The company is a strong supporter of youth sports and school activities as well as the Guilford Education Alliance.


In Division II, for businesses with 26 to 75 employees, the winner is Craft Insurance Center, Inc.

Craft Insurance
Craft has been providing insurance services for almost 80 years. Their key to promoting business integrity and ethical practices starts with training and open discussion of ethical issues. Craft has been involved in such nonprofits as the March of Dimes Walk-a-thon, Angel Tree and the Victory Junction Camp.


In Division III, for businesses with 76 to 149 employees, the winner is Personal Care, Inc.

Personal Care
Personal Care has been providing home care services since 1998. The company addresses the medical, physical and emotional needs of clients. The company provides the highest level of care with out-of-the-box thinking that helps navigate today’s complicated medical network. They have been supporters of the Senior Games, the Walk to End Alzheimer’s and the Piedmont Triad World Elder Abuse Awareness Day.

In Division IV, for businesses with 150 or more employees, the winner is Market America, Inc.

Market America
Market America was founded in a garage in Greensboro and has now grown into an international retailer in Asia, Europe, Canada and Mexico. The success of the business is based on the trust that exists among its many constituents including its independent distributors. The company has its own philanthropic arm, “M-A Cares”, which is now supporting the Patriot Rovers, which provides healing dogs to veterans. They also support the Pathways Center.