About Charity Seal
Since the summer of 2003, the BBB system has offered local charities that meet the Standards for Charity Accountability the option of applying for a BBB charity seal that can be displayed both online and in their solicitation materials. The seal provides the public with a clear, concise and easily recognizable symbol that the subject charity adheres to BBB’s strong and comprehensive standards. Only charities that meet the standards are eligible to apply for the seal. Participation in the seal program requires a license agreement and a fee. The fees will be directed towards establishing and monitoring the seal program and helping to support BBB core reporting activities.
Please note that participation in the seal program is optional. BBB continues to report on charities that have been the subject of recent inquiries from potential donors regardless of whether that charity intends to apply for the seal or not. BBB also continues to report on both charities that meet and do not meet its standards.
In recent years, a variety of charity accountability issues have been in the public spotlight. Many charities are concerned about this and are seeking ways to distinguish their operations and to assure donors that their organizations are operating responsibly. The goal of the BBB seal program is to offer a highly visible accountability tool that will inform donors, assist charities in establishing their commitment to ethical practices, and encourage greater confidence in giving. Charities’ participation in the program is voluntary.