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This company offers: RockYou runs in-game video ad platforms for premium brands, connecting them to 75 million+ users. RockYou applies its proprietary technology as a social game developer to run the monetized ad platforms for games, so advertisers can reach highly engaged consumers and game developers can monetize their entire player base.
This company is a membership based service where members compete in games that award prizes.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Rockyou, Inc. (Headquarters) meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that affect the rating for Rockyou, Inc. (Headquarters) include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 126 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

126 complaints closed with BBB in last 3 years | 88 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 30
Billing/Collection Issues 16
Delivery Issues 1
Guarantee/Warranty Issues 14
Problems with Product/Service 65
Total Closed Complaints 126

Additional Complaint Information

RockYou, Inc. came to BBB's attention in January 2010. A review of this company was done in June 2015. Complaint's on file state that money and prizes are won but never received.
RockYou, Inc. was notified in writing and asked to address the above issues regarding money and prices not being received. BBB also requested the company explain the process consumers must take in order to receive their money and prizes, the turnaround time when a consumer wins a prize, and if this information is clearly stated in their terms of service. RockYou, Inc. responded with the following:
With regards to our Bingo by Ryzing game, which awards sweepstake winnings to players. We have to follow strict guidelines and must obtain all identification verification before proceeding. We strive to have a response time within 4-6 weeks. We have clear instructions during the sweepstakes redemption process as well as in our FAQ section:
Our terms of service:
BBB was also notified that Rockyou acquired Pureplay on May 27, 2015.

Customer Reviews Summary Read customer reviews

6 Customer Reviews on Rockyou, Inc. (Headquarters)
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 6
Total Customer Reviews 6

Additional Information

BBB file opened: January 04, 2010 Business started: 01/01/2006 Business started locally: 01/01/2006 Business incorporated 05/12/2006 in CA
Type of Entity


Business Management
Ms. Jenny Huang, Complaint Contact Ms. Maria Lumanog-Guinto, Manager Mr. Eugene Soriano, Manager
Contact Information
Principal: Ms. Jenny Huang, Complaint Contact
Number of Employees


Business Category

Online Social Media/Networking Mobile Apps Advertising - Outdoor Video Games - Wholesale & Manufacturers Internet Gaming

Service Area

This business service area covers: Worldwide

This business service area covers: New York, Los Angeles, Chicago, Houston, Philadelphia, Phoenix, San Antonio, San Diego, Dallas, San Jose, Jacksonville, Indianapolis, San Francisco, Austin, Columbus, Fort Worth, Charlotte, Detroit, El Paso, Memphis.

Alternate Business Names
Bingo by Ryzing, Westbound, Zoo World1, Explorers: Skull Island Kitchen Scramble, Kingdoms of Camelot, Dragons of Atlantis, Gardens of Time Millionaire City, Army Attack, Glory of Rome, Zombie Lane, Crazy Penguin Wars Rockyou Inc. Rockyou Poker, Zoo World2, Brightwood Adventures Shipwrecked, Gold Rush, Volcano Island, Edgeworld, Bingo Blingo, The Godfather: Five Families, City Girl Life, Words of Wonder, War of Nations

Customer Review Rating plus BBB Rating Summary

Rockyou, Inc. (Headquarters) has received 3.68 out of 5 stars based on 6 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.