BBB Business Review
This Business is not BBB Accredited
Simayof
Find a Location(415) 391-0152View Additional Phone Numbers1409 Sutter Street, San Francisco, CA 94109gbaycan@simayof.comView Additional Email Addresseshttp://www.simayof.com
BBB Accreditation
Simayof is not BBB Accredited.
Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.
To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.
Reason for Rating
BBB rating is based on 16 factors. Get the details about the factors considered.
Based on BBB files, this business has a BBB Rating of No Rating. The reason is as follows:
- This business has no rating at this time.
Customer Complaints Summary
| Complaint Type | Total Closed Complaints |
|---|---|
| Billing / Collection Issues | 1 |
| Problems with Product / Service | 6 |
| Advertising / Sales Issues | 0 |
| Delivery Issues | 0 |
| Guarantee / Warranty Issues | 0 |
| Total Closed Complaints | 7 |
Additional Complaint Information
Complaints on file with BBB concern confusion with Simayof's return policy and questions about the transparency of the diamond certification.
Complaint Details | Definitions | BBB Complaint Process | File a Complaint
Additional Information
topContact Information
Primary Contact: Mr. Adi Simayof (President)Complaint Contact: Mr. Miguel Logarta Miky Tal (Manager Walnut Creek) Debra Ratima (Office Manager SF 94015) Shimon Cohen (Manager SF 94123)Number of Employees
12
Business Category
Jewelers - Retail
Products & Services
This company offers wholesale diamond and jewelry.
Alternate Business Names
Simus, Inc.LocationsX
4 Locations
1409 Sutter Street
San Francisco, CA 94109(415) 391-0152Directions
1934 Union St
San Francisco, CA 94123-4205(415) 929-6200Directions
295 Geary Street
San Francisco, CA 94102Directions
1218 Broadway Plz
Walnut Creek, CA 94596-5129(925) 274-2000Directions
Industry Comparison ChartX
The information in the table below represents an industry comparison of businesses which are of the same relative size. This is based on BBB's database of businesses located in the San Francisco Bay Area and Northern Coastal California. Businesses may engage in more than one type of business. The percent of time the business engages in a type of business is not accounted for. There is no known industry standard for the number of complaints a business can expect. The volume of business and number of transactions may have a bearing on the number of complaints received by BBB.
*Simayof is in this range.
Types of Complaints Handled by BBB
BBB handles the following types of complaints between businesses and their customers so long as they are not, or have not been, litigated:
- Advertising or Sales
- Billing or Collection
- Problems with Products or Services
- Delivery
- Guarantee or Warranty
We do not handle workplace disputes, discrimination claims or claims about the quality of health or legal services.
BBB Complaint Process
Your complaint will be forwarded to the company within two business days. The company will be asked to respond within 14 days, and if a response is not received, a second request will be made. You will be notified of the company's response when we receive it (or notified that we received no response). Complaints are usually closed within 30 business days.
Industry Tips for Jewelers - Retail
What is BBB Advertising Review?
BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.
What government actions does BBB report on?
BBB reports on known significant government actions involving business' marketplace conduct.

