BBB Business Review

BBB Accredited Business since 05/01/1999

Advice Company

(415) 331-1212View Additional Phone Numbers2330 Marinship Way Ste 120, SausalitoCA 94965-2852View Additional Web Addresses

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BBB Accreditation

A BBB Accredited Business since 05/01/1999

BBB has determined that Advice Company meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised Advice Company's rating include:

  • Length of time business has been operating.
  • Complaint volume filed with BBB for business of this size.
  • Response to 1 complaint(s) filed against business.
  • Resolution of complaint(s) filed against business.

Customer Complaints SummaryRead complaint details

1 complaint closed with BBB in last 3 years | 0 closed in last 12 months
Complaint TypeTotal Closed Complaints
Advertising / Sales Issues1
Billing / Collection Issues0
Problems with Product / Service0
Delivery Issues0
Guarantee / Warranty Issues0
Total Closed Complaints 1

Customer Reviews Summary Read customer reviews

0 Customer Reviews Customer Reviews on Advice Company

Customer Experience Total Customer Reviews
Positive Experience
Neutral Experience
Negative Experience
Total Customer Reviews 0 Customer Reviews

Complaint Breakdown by Resolution

Complaint Resolution Log (1)
01/06/2014Advertising / Sales Issues | Read Complaint Details

This company advertised my name as a "Crime Scene Expert" on ther web page without my permission a statement which is not true
On 12/4/2013 I ran a Google search of my name and found my name listed on as a "Crime Scene Expert" a statement which is not true. The web page also had my personal cell phone listed. The site appeared with the heading Maricopa County Medical Examiner's Office which is where I'm employed as a Medicolegal Death Investigator. I did not nor did the Maricopa County Medical Examiner's Office give permission for the web page to advertise me as an expert for hire. When I contaced the web page a representative stated they made two attempts to contact me by email in 2011 and once in 2012 before making the claim but noted I had not opened the emails. The web page did remove the content at my request but it did cause me to wonder just how many public service personel such as police officers,firemen, prosecutors, judges, and social workers might be having their safety compromised by this web page that feels it has the right to make public their personal information for their own gain. The company could have contacted me by telephone to get my permission and clarify whether the information was correct but they didn't bother in my opinion this is exploitation and this company should receieve some type of poor rating.

Thank You

****** *****

Desired Settlement
I would like the company to be investigated for abuses and unfair bussiness practices. They should be forced to obtain permission from people before they advertise them as experts and release their personal information.This practice at the least is unethical

Business Response
Thank you for forwarding the consumer's complaint to us, and although you told us that no comment was necessary, given the circumstances, we thought it appropriate to respond.

We abide by the principle that the customer is always right. However, Mr. ***** has never been a customer of ours, we did not ''advertise'' him on our site, and we gained absolutely nothing from having him on our site, and we fail to see any basis for his complaint. Further, as he acknowledged, once he contacted us and asked us to remove him, we immediately removed all references to him from our site.

Our unit was the very first online directory of forensic experts, and has been publishing names of our subscribers who are forensic and related experts in a publicly available online list of experts.

ExpertPages includes the subscribing expert's full professional profile, listing his or her field of expertise, credentials, education, CV, and accomplishments. We also encourage subscribing experts to authorize us to conduct a background check and actually verify various references and credentials, and we award the experts who have had their credentials verified a badge to that effect on our website.

We promote that highly visible and publicly searchable list to law firms, attorneys, insurers and government agencies, generating assignments for the subscribing experts.

Several years ago, as a service to attorneys, insurers and experts who use our site and might want to check-out non-subscribing experts, we began to compile a secondary list of other persons, who through our research, or at the suggestion of attorneys and other experts, also have served as forensic consultants or trial experts. The names and profiles on that secondary list are accessible only when an attorney or fellow colleague comes to our website and does a specific search for that person by name.

There is no charge to anyone for inclusion on the secondary list. Every profile on that secondary list carries a prominent statement, highlighted in red, that data was obtained from publicly available sources and we have not independently verified any of the information.

We also periodically attempt to contact persons whose names appear on the secondary list and ask that they verify the accuracy of the basic information listed. Mr. Scope was emailed at least twice in 2011 and once in 2012 and invited to revise the limited information we have about him, but did not reply to our invitations.

We also note that as Mr. ***** maintains online profiles with substantial amounts of personal information, including statements that he is a Death Investigator at the Maricopa County Examiner's Office in Phoenix, we are a bit surprised that he is suggesting that anything we did is different from what he himself has been doing. See, for example, Facebook https://*****************************, and LinkedIn http://**************************?*************************+*****************************************. Thus we are puzzled by his complaint.

**** ******,
Advice Company

Final Consumer Response
(The consumer indicated he/she DID NOT accept the response from the business.)
I do not accept their explanation the company could have easily contacted me since they have my telephone number to get my permission to post my name on their web page furthermore what I put on faceebook or other web pages is my bussiness not theirs. The simple fact is THEY DID NOT HAVE MY PERMISSION TO POST MY CELL PHONE NUMBER ON THEIR WEB PAGE AND I AM NOT A CRIME SCENE EXPERT therefore they made false statements regarding my expertise yet they continue to insist what they did is okay why don't they do a survey of public service officials such as police officers, crime scene specialists,ect. and see how many of them want their cell phone numbers listed on their web page obviousley they don't care. Maybe they should all post their own phone numbers if their going to post ours. They admit they sent me emails and since I did not respond to them they just went ahead and did what they wanted when they could have called and asked.They even seem to deny they advertised me on their site in their resposnse my question is then how did it get on their web page and if their not in control of their web page then who is?

Final Business Response
The information was obtained by an outside contractor who obtained it from public sources. We had no idea it was his cell phone. As we said in our prior response, when we heard from him we took his information down immediately.

While he suggests we should phone people before listing them, our counsel had advised us that approach could violate do not call rules, which is why we rely on email.

Industry Comparison| Chart

Internet Services, News Publications - Trade, Association

Additional Information

BBB file opened: 11/27/1996Business started: 09/11/1991
Type of Entity


Incorporated: September 1991, CA

Number of Employees


Business Category

Internet Services, News Publications - Trade, Association

Service Area

This company services nationwide.

Map & Directions

Map & Directions

Address for Advice Company

2330 Marinship Way Ste 120

Sausalito, CA 94965-2852

To | From


1 Locations

  • 2330 Marinship Way Ste 120 

    Sausalito, CA 94965-2852

Industry Comparison ChartX

The information in the table below represents an industry comparison of businesses which are of the same relative size. This is based on BBB's database of businesses located in the San Francisco Bay Area and Northern Coastal California. Businesses may engage in more than one type of business. The percent of time the business engages in a type of business is not accounted for. There is no known industry standard for the number of complaints a business can expect. The volume of business and number of transactions may have a bearing on the number of complaints received by BBB.

*Advice Company is in this range.


Types of Complaints Handled by BBB

BBB handles the following types of complaints between businesses and their customers so long as they are not, or have not been, litigated:

  • Advertising or Sales
  • Billing or Collection
  • Problems with Products or Services
  • Delivery
  • Guarantee or Warranty

We do not handle workplace disputes, discrimination claims or claims about the quality of health or legal services.


Additional Phone Numbers

  • (800) 487-5342
  • (415) 339-6500

BBB Complaint Process

Your complaint will be forwarded to the company within two business days. The company will be asked to respond within 14 days, and if a response is not received, a second request will be made. You will be notified of the company's response when we receive it (or notified that we received no response). Complaints are usually closed within 30 business days.


Industry Tips for Internet Services


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BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

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