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This business is not BBB accredited.


Phone: (415) 766-6900 Fax: (415) 296-9007 111 Sutter St Fl 12, San Francisco, CA 94104 View Additional Email Addresses http://www.tapjoy.com

BBB Business Reviews may not be reproduced for sales or promotional purposes.


Tapjoy is a mobile advertising and monetization platform whose Mobile Value Exchange® model allows users to select personalized advertisements with which to engage for virtual rewards or premium content.

BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that affect the rating for Tapjoy include:

  • 646 complaint(s) filed against business
  • Length of time business has been operating
  • Response to 646 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

646 complaints closed with BBB in last 3 years | 394 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 80
Billing/Collection Issues 89
Delivery Issues 72
Guarantee/Warranty Issues 28
Problems with Product/Service 377
Total Closed Complaints 646

Additional Complaint Information

Tapjoy came to BBB’s attention in August 2008. A review of the company was done in March 2016. Complaints on file state that consumers complete offers in exchange for reward points for games, however, sometimes the rewards are not received. Consumers also state they have difficulty getting in contact with customer service.
Tapjoy explained to BBB that they process on average over 250 million conversions per month and out of those the BBB has received 27 complaints.  Users who complain to the BBB must provide the ticket number they received from Tapjoy Customer Service with the BBB submission.  Without Tapjoy will be unable to respond to the BBB complaint.  
BBB recommends consumers review their terms of service. Users who have issues should go to http://tapjoy.force.com/ for instructions on how to submit a support request ticket. User must submit a ticket for Tapjoy to investigate any reward issues. User must provide all required information in the ticket for Tapjoy to investigate any reward issue.

Customer Reviews Summary Read customer reviews

50 Customer Reviews on Tapjoy
Customer Experience Total Customer Reviews
Positive Experience 1
Neutral Experience 1
Negative Experience 48
Total Customer Reviews 50

Additional Information

BBB file opened: August 15, 2008 Business started: 10/12/2006 Business started locally: 10/12/2006 Business incorporated 10/12/2006 in DE
Type of Entity


Business Management
Mr. Steve Wadsworth, CEO Mr. Brett Nicholson, VP, Operations
Contact Information
Customer Contact: Mr. Brett Nicholson, VP, Operations
Principal: Mr. Steve Wadsworth, CEO
Number of Employees


Business Category

Advertising - Mobile

Alternate Business Names
OfferPal Media

Customer Review Rating plus BBB Rating Summary

Tapjoy has received 2.82 out of 5 stars based on 50 Customer Reviews and a BBB Rating of B.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.