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BBB Accredited Business since


Phone: (415) 766-6900 Fax: (415) 296-9007 111 Sutter St Fl 12, San Francisco, CA 94104 View Additional Email Addresses http://www.tapjoy.com

BBB Business Reviews may not be reproduced for sales or promotional purposes.


Tapjoy is a mobile advertising and monetization platform whose Mobile Value Exchange® model allows users to select personalized advertisements with which to engage for virtual rewards or premium content.

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BBB Accreditation

A BBB Accredited Business since

BBB has determined that Tapjoy meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Tapjoy include:

  • Length of time business has been operating
  • Response to 428 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

428 complaints closed with BBB in last 3 years | 212 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 48
Billing/Collection Issues 72
Delivery Issues 11
Guarantee/Warranty Issues 24
Problems with Product/Service 273
Total Closed Complaints 428

Additional Complaint Information

Tapjoy came to BBB's attention in August 2008. A review of the company was done in March 2016. Complaints on file state that consumers complete offers in exchange for reward points for games, however, the rewards are not received. Consumers also state they have difficulty getting in contact with customer service.

A letter was sent to Tapjoy requesting they address the above issues as well as explain the rewards process, how consumers are notified these offers, and to provide the best way for consumers to get in touch with them.

BBB is currently waiting for a response.

Customer Reviews Summary Read customer reviews

18 Customer Reviews on Tapjoy
Customer Experience Total Customer Reviews
Positive Experience 1
Neutral Experience 0
Negative Experience 17
Total Customer Reviews 18

Additional Information

BBB file opened: August 15, 2008 Business started: 10/12/2006 Business started locally: 10/12/2006 Business incorporated 10/12/2006 in DE
Type of Entity


Business Management
Mr. Steve Wadsworth, CEO Mr. Brett Nicholson, VP, Operations
Contact Information
Customer Contact: Mr. Brett Nicholson, VP, Operations
Principal: Mr. Steve Wadsworth, CEO
Number of Employees


Business Category

Advertising - Mobile

Alternate Business Names
OfferPal Media

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.