1. BBB ratings may not be advertised in directory publications (e.g., publications with business listings such as the Yellow Pages) unless the directory advertising can be immediately revised if the BBB rating changes.
2. Upon learning of a change in their BBB rating, businesses must immediately correct any advertising that includes the BBB rating.
3. BBB Accredited Businesses may not advertise their BBB rating anywhere they are not permitted to advertise their BBB accreditation.
BBB Accredited Businesses are encouraged to include the BBB Accredited Business seal/logo or a statement of BBB accreditation in conjunction with any advertising of the BBB rating.