‘F’ rated Identityflash.com racks up complaints over sales practices

February 24, 2011

‘F’ rated Identityflash.com racks up complaints over sales practices

Fort Worth- TX, Consumers from over 25 states including Texas, California, New York, Florida, Kansas, North Carolina, and New Mexico are complaining to the BBB at Fort Worth about Identityflash.com, a company which allegedly uses deceptive sales practices.

According to complaints, consumers are lured by being told they have won a prize and need to pay $12.95 for shipping and handling and are eligible for a seven-day free trial of Identityflash’s identity theft prevention services. Some consumers allege they were not told paying for shipping and handling starts the trial period. If consumers do not cancel the service within the seven day period, their credit cards are charged $99 for the annual service.

Identityflash.com, a Granbury, TX-based company, has an ‘F’ grade with the BBB due to the volume of complaints, failure to respond to complaints, and overall complaint history.

The website, Identityflash.com, now only displays the words “It Works” on the site with no further information. In December 2010, their site was more robust. They claimed to offers services which, “Provide products to insure you in the event that you become a victim of identity theft and tools to help you restore your good name at a very affordable price and flexible payment terms.”

Now, Identityflash.com services are available at an alternate website —www.Resortsofdistinctionidentitytheft.com (ROD). In fact, ROD states on its homepage, “When you order identityflash.com, you will begin your free trial membership. If you don’t cancel your membership within the 30 day trial period, you will be billed $89.00 for a one year membership.”

Identityflash.com and its owners, Farris and Elizabeth Wheat, also do business as A.M.Eagle Company, Apollo Satellite, CCJC Group, Inc., RebatesRUs and more than a dozen others which are all listed on the company’s Reliability Report® at www.fwbbb.org.

The BBB at Fort Worth advises if you suspect you have been a victim of identity theft, there are several immediate steps to take to reclaim and protect your good name including:

  • Place a fraud alert on your credit reports with each of the three credit bureaus, Experian, Equifax and Transunion
  • Close the accessed accounts
  • File a police report

To prevent your identity from being stolen, take the following actions:

  • Regularly review your financial statements for suspicious activity
  • Shred documents with personally identifying information such as credit card applications, bank deposit slips, etc.
  • Close all unused credit accounts, do not just cut up the cards
  • Ask companies not to sell your information.
  • Order a copy of your credit report annually from each of the three credit bureaus.

  • Never give out personal information over the phone to someone you do not know.

Protecting your identity takes on-going diligence, but is also one of the best investments you will ever make. Before you do business with any firm, take advantage of the complimentary Reliability Reports available to you through the BBB at Fort Worth. Check them out: www.fwbbb.org or 817-332-7585.