BBB Business Review

Text Sizesmall medium large

BBB Accredited Business since

Southlake Jewelers

Phone: (817) 329-9900 Fax: (817) 251-6501 2140 E Southlake Blvd Ste M, Southlake, TX 76092

BBB Business Reviews may not be reproduced for sales or promotional purposes.


Full service jeweler, Full line of jewelry, Appraisals, all types of fine jewelry repair, modification, sizing, all sizes of Diamonds, Gemstones, Pearls and Pearl re-stringing, Watch repair, batteries replaced while you wait in most cases, and CAD Design custom jewelry. 

We now have a Laser Welder which allows for better repairs, many of which couldn't be done previously, including most metal frame eye glasses, rings with very heat sensitive colored gems, and many more.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Southlake Jewelers meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Southlake Jewelers include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 1 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

1 complaint closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 1
Total Closed Complaints 1

Customer Reviews Summary Read customer reviews

1 Customer Review on Southlake Jewelers
Customer Experience Total Customer Reviews
Positive Experience 1
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 1

Additional Information

BBB file opened: January 01, 1986 Business started: 07/29/1985 in TX Business started locally: 07/29/1985 Business incorporated 07/29/1985 in TX
Type of Entity


Business Management
Mr. James R. Baker, Vice President/Owner Mr. William G. Baker, President/Owner Mr. Chris Cassell, Manager
Contact Information
Principal: Mr. James R. Baker, Vice President/Owner
Principal: Mr. William G. Baker, President/Owner
Principal: Mr. Chris Cassell, Manager
Business Category

Jewelers - Retail Gold, Silver & Platinum Dealers Appraisal - Management Jewelry Buyers Jewelry Repair Bullion Coin Dealers Gold Buyers

Products & Services

Southlake Jewelers sells the following brand(s): Citizen Watch, John Bagley Designs, Pre-Owned Rolex, Seiko Watch

Southlake Jewelers offers the following product(s): Bullion, Custom Designs, Diamonds,, Gemstones,, Gold, Jewelry,, Pearls,, Platinum, Silver, Watches

Method(s) of Payment
Cash, Check, Master Card, Visa, Discover, and American Express.
Refund and Exchange Policy

No refunds.

Returns for in-store credit or exchange only, WITHIN 7 DAYS. (merchandise must be undamaged in any way)

No returns on custom or special orders.

Alternate Business Names
Metro Gold & Silver, Inc.

Customer Review Rating plus BBB Rating Summary

Southlake Jewelers has received 5 out of 5 stars based on 1 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.