Be An Educated Consumer. KNOWLEDGE IS POWER! National Consumer Protection Week March 6-12.

March 28, 2011

Check out these tips on how to be an educated consumer:

1. Get everything in writing and always read the fine print.
Contracts, customer agreements and fine print protect the business and outline the terms of the agreement with the customer. While it’s natural to want to avoid reading the legalese, it’s important that customers understand their rights. Whenever signing a contract, your BBB recommends reading the fine print carefully. Also, don’t just take a sales associates’ word for it; get all verbal promises in writing. 

2. Protect your identity — and your pocketbook.
Fighting identity theft means staying vigilant online and off. Protect your identity by taking the following steps:
• Always shred sensitive documents that include personal financial information such as bank, credit card and Social Security numbers.
• Monitor your financial accounts closely to more quickly detect suspicious activity.
• Make sure your computer has up-to-date antivirus software and be extremely selective when opening attachments or clicking on links in e-mails.
• Shop online through secure sites only and always confirm that the business is trustworthy before entering your credit or debit card number.

3. Never wire money to someone you don’t know.
Many scams bilk victims by convincing them to wire money. The reasons for wiring money can vary and include mystery shopping, paying fees to win a lottery and — if the target is a small business owner—overpayment for goods or services. Scammers know it’s extremely difficult to track money sent via MoneyGram or Western Union. More troubling for victims is the fact that it’s nearly impossible to get your money back. Even if you’ve been given a check to supposedly cover the amount you’re wiring, never send money to someone you don’t know personally.

4. Know where to complain.
If you’ve been ripped off by a business, there are any number of organizations and government agencies that want to hear about it. You can file a complaint with:
• Your Better Business Bureau;
• Federal Trade Commission at; and
• Colorado Attorney General at
 If you’ve been ripped off by a scam online — such as a phishing e-mail or deceptive website — you can also file a complaint with the Internet Crime Complaint Center.

5. Always check businesses out with BBB.
Nearly 400,000 businesses bear the BBB seal of accreditation and meet our standards; you can find the seal on websites and at business locations.  However, the BBB doesn’t just report on accredited businesses. You can check out BBB Business Reviews for nearly 4 million businesses across the United States and Canada.

A BBB Business Review will tell you how many, if any, complaints the company has received, whether the company responds to complaints and much more.