BBB Event Offers Free* Identity Theft Protection Guidelines and On-Site Document Shredding

April 13, 2009

Better Business Bureau (BBB) and its national partner, the National Association for Information Destruction invite the El Paso Community to BBB “Secure Your ID” Day Saturday, April 18, 2009 at Sam’s Club (7001 Gateway West – Cielo Vista) from 9:00AM to 2:00PM. Residents and small businesses are encouraged to attend the event and take a key step in identity protection by shredding and properly disposing of their sensitive documents. BBB staff will be on-site to provide expert advice and tips for identity theft protection.

“Shredding sensitive paper documents is an important step, but it doesn’t end there,” said Margaret Perez. “That’s why BBB experts will also be distributing important advice and simple steps everyone can take to prevent ID theft in their daily lives, both online and off.”

Last year alone, 8.1 million Americans became victims of ID theft, resulting in the loss of $45 billion, according to a 2008 report from Javelin Strategy and Research. The report notes that the majority (56 percent) of ID theft occurs when the thief has direct contact with the victim’s personal information, through a stolen or lost wallet, rifling through a personal mailbox or trashcan, or even lifting documents from inside a home or business.

“This is largely a crime of access,” added Perez. “Our goal here is to make the information less accessible and empower people to be their own first line of defense against identity theft. With community-based BBBs across North America collaborating simultaneously, we’ll have a tremendous coast-to-coast presence that will reach a lot of people and, hopefully, prevent a lot of theft.”

The last BBB “Secure Your ID” Day event yielded the largest single-day consumer turnout of this kind in national history, with over 710,000 pounds of materials destroyed.

BBB Secure Your ID Day Details

Who: Better Business Bureau Serving El Paso, TX with national partner the National Association for Information Destruction and local partners Sam’s Club and Commercial Records Center.

What: Free* on-the-spot document shredding and tips and resources for protecting your identity. (DONATIONS ACCEPTED FOR BBB FOUNDATION)

When: Saturday, April 18, 2009, from 9:00am to 2:00pm

Where: Sam’s Club (7001 Gateway West – Cielo Vista).

Bring up to three boxes or bags of documents to be shredded and take home the tips and resources you need to help protect yourself. Documents to be shredded should be removed from binders, but staples, paper clips, CDs and floppy discs are okay to be shredded.

*Free – Documents shredding will have no cost, however we will be accepting money for BBB Foundation.

About BBB

BBB is an unbiased non-profit organization that sets and upholds high standards for fair and honest business behavior. Businesses that earn BBB accreditation contractually agree and adhere to the organization’s high standards of ethical business behavior. BBB provides objective advice, free business BBB Reliability ReportsTM and charity BBB Wise Giving ReportsTM, and educational information on topics affecting marketplace trust. To

further promote trust, BBB also offers complaint and dispute resolution support for consumers and businesses when there is difference in viewpoints. The first BBB was founded in 1912. Today, 125 BBBs serve communities across the U.S. and Canada, evaluating and monitoring more than 3 million local and national businesses and charities. Please visit for more information about BBB.

About NAIDâ

The National Association for Information Destruction (NAID) is the nonprofit trade organization of the secure destruction industry. With over 1,200 member locations, NAID members provide secure destruction services to business and government across North America.