If you haven’t already taken steps to prepare for Canada’s new Anti-Spam legislation (CASL), it’s not too late. BBB advises businesses and consumers to know what to expect starting July 1 when the new rules take effect.
This legislation will be one of the strictest anti-spam policies in the world and should significantly affect how businesses communicate with their clients. The legislation is in response to ever-increasing complaints regarding spam, hacking, spyware and invasion of privacy.
The legislation targets commercial electronic messages (CEM), which are marketing and communication messages that encourage clients to buy from a business. These messages can be sent via email, text, phone or social media. Since the maximum penalty for non-compliance is $10 million, businesses need to educate themselves and avoid putting their livelihood at risk.
“The CASL requirements will promote trust in the marketplace,” says Ron Mycholuk, Public Relations Manager for BBB of Central and Northern Alberta. “Obtaining proper consent allows businesses to deal with people who have interest in their company and not bother those who don’t.”
While at first glance it seems that small businesses will be devoting already thinly stretched resources to another problem; this provides an opportunity for those businesses to revamp marketing strategies and build better contacts with their current and prospective clients.
Here are some tips regarding the new law:
Here are some steps to prepare your business for CASL:
Customers are increasingly bothered by unsolicited emails and phone calls. This legislation is designed to help people only get messages they want to receive from businesses they want to receive them from.
For more information on CASL, visit fightspam.gc.ca.
As the leader in advancing marketplace trust, Better Business Bureau of Central and Northern Alberta is an unbiased non-profit organization that sets and upholds high standards for fair and honest business behavior. Every year, more than 65 million consumers rely on BBB Business Reviews to help them find trustworthy businesses across North America. Visit edmonton.bbb.org for more information.