#TipTuesday: A User Guide to User Reviews

Each week, BBB puts out #TipTuesday tips every consumer can use to keep themselves safer and smarter when making financial decisions.
April 15, 2014

For this week's edition of #TipTuesday, BBB presents a User Guide to User Reviews.

Tip #1 - Be Skeptical. You don't know whether reviewers actually used the product or were paid to write a favorable review for it. Start with bbb.org and check each company thoroughly before giving or withholding your hard-earned cash.

Tip #2 - Don't try to guess which reviews are true. A recent Cornell study showed that people are generally unable to determine which reviews are true when asked. Look further than just one or two reviews when checking the quality of a product or service.

Tip #3 - Check the criteria. Do some digging on a website to find out how publishers manipulate, filter or use reviews before putting in your full faith. BBB has a specific criteria for its verified Customer Reviews. For more information, on your BBB's Customer Reviews, click here.

Tip #4 - Look for verified standards. Concepts like the BBB Accredited Business seal and others immediately indicate to a consumer that a business adheres to a specific set of standards when doing business. Have confidence in those businesses.

Tip #5 - Rely most on objective evaluations. The best sources of information when checking out a company are those based on objective measures, like ratings from BBB or comparative product testing like those done by Consumer Reports.

Better Business Bureau serving E. Washington, N. Idaho & Montana is one of 113 BBBs in North America and the second largest by geographical service area. You can also find BBB on FacebookTwitter & Pinterest.