By Lance Trebesch, CEO, TicketPrinting.com
There’s no doubt social media has made it easier for small businesses to market their products. But beyond Facebook and Twitter, many technological advances have come about in recent years to help the small business owner run their business more efficiently. Increased access to information on mobile devices means more flexibility for the small business owner, while storing information in the cloud adds another level of security to information.
Here are a few ways these can work together to the benefit of the small business owner.
Security - Where do you store important information for your business? Hard copies? A laptop? Desktop? Hard drive? Server? A combination, most likely. Storing your information with a cloud service adds that extra layer of security that you might not be able to handle on your own. It’s like the difference between storing your information on a flash drive or on Google Drive. With Google, that information is available anywhere with an internet connection. Your flash drive is dependent on you. Exablox is an award-winning company on the forefront of data management in the cloud.
Flexibility - Gone are the days of the 9-5 work week. Even if your business has open to close hours, there’s enough mobile technology for you to check in on the business from anywhere. Many service-oriented business owners can rely on an Ipad or Iphone to schedule clients, take payment, and manage marketing. Products like Shopify, available on a variety of mobile platforms, provide a marketplace for businesses to sell their merchandise online, while offering POS solutions to your physical marketplace. The possibilities for small businesses owners to sell their products are seemingly endless with each new product on the market.
Productivity - Small business owners are sometimes expected to be experts in everything: HR, accounting, marketing, inventory. But how often is that really the case? Many new products can help take care of issues for those who can’t hire a lot of staff, and don’t want to spend all of their time solving problems. Products like FreshBooks combine cloud security with mobile technology by helping businesses with accounting, including billing, invoicing, and tracking time and expenses.
Finding the right solutions for your business will take a little research and perhaps trial and error, but once you find the right combination, you’ll spend less time dealing with issues and more time focusing on your customers.
Next time, we’ll take a look at some small business technology that benefits both you and the customer.