Heritage Who's Who (among Executives and Professionals) of NY Sending Award Notices Randomly to Businesses

December 11, 2009

Heritage Who's Who among Executives and Professionals

Chris Jespersen, Nomination Committee Secretary
Who's Who among Executives and Professionals
2631 Merrick Road, Ste 203
Long Island City, NY 11101


Heritage Who's Who
2631 Merrick Rd.
Bellmore New York 11710



You were recently chosen as a potential candidate to represent your professional community in the 2010 Edition of Who's Who among Executives and Professionals.

We are please to inform you that your candidacy was formally approved December 4th, 2009. Congratulations!

The Publishing Committee selected you as a potential candidate based not only upon your current standing, but focusing as well on criteria from executive and professional directories, associations, and trade journals. Given your background, the Director believes your profile makes a fitting addition to our publication.

There is no fee nor obligation to be listed. As we are working off of secondary sources, we must receive verification from you that your profile is accurate. After receiving verification, we will validate your registry listing within seven business days.

Once finalized, your listing will share prominent registry space with thousands of fellow accomplished individuals across the globe, each representing accomplishment within their own geographical area.

To verify your profile and accept the candidacy, please visit here XXX. Our registration deadline for this selection period is December 31, 2009. To ensure you are included, we must receive your verification on or before this date. On behalf of our Committee I salute your achievement and welcome you to our association.

Sincerely Yours,

Chris Jespersen
Nomination Committee Secretary
Who's Who among Executives and Professionals
2631 Merrick Road, Ste 203
Long Island City, NY 11101

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This is a vanity award offer which basically exist to generate $$ for those running the “scheme.” The award itself has no true value other than to appeal to your position. It is hard to just call it a flat out scam because a scam is usually a deal that takes your money and gives you nothing for it. This offer, if followed through on, does supply a plaque (even though you have to pay for it) and lists you in a self-generated directory (that you pay for to keep it generating)… Their web site is privately protected and registered, so where they truly are is anybody’s guess.



There are most likely call centers set up to take calls, drop boxes to handle the mail, but emails are being sent randomly to a variety of business professionals in many realms is how it works…The group is most likely utilizing third-party business email listings that they are able to obtain one way or another.

Here is another group that has been randomly sending emails over the past couple years now, generating a lot of inquiries to BBB:



Vanity offers differ from conventional offers in that they generally offer to award you at your expense, and/or they solicit entries in awards, directories or lists patterned after "Who's Who" Directories, which bear prestigious sounding titles.

Businesses nationwide should question direct email or mail solicitations that offer to include the recipient in an award process or directory. In most cases, no returned solicitation, nominee or entry is turned down. The solicitation may be accompanied by a request for a membership fee (in this case payment for a plaque) or for an order of one or more copies of a directory.

Businesses that deal with vanity offers should recognize that their award may have little or no significance in the marketplace and should realistically expect no more than the self-satisfaction derived from seeing your plaque on the wall, but don’t be surprised when or if someone asks you to substantiate the award and its merits.

The Better Business Bureau routinely encourages caution. Thoroughly evaluate any solicitations as those described and determine if they are truly based on merit or are geared primarily to appeal to your vanity. Reports are at: www.bbb.org