More than ever, people recognize and look for the Better Business Bureau logo. Three out of four consumers prefer to do business with companies that are BBB accredited. BBB Accreditation means that you support an open and ethical marketplace, and publicly proclaim your company’s adherence to the BBB’s “Principles of Trust” Standards.
In addition to making a positive impression with consumers and supporting BBB’s mission, BBB Accreditation offers a variety of programs, resources, events and tools to help your company build consumer trust and loyalty.
You gain public trust and confidence through BBB’s efforts in helping the public recognize that legitimate firms care about and are doing something to maintain their trust. The BBB’s job is to make sure every dollar spent in the marketplace is spent with legitimate businesses.
Use of the BBB logo
As a business leader, you have worked hard to build your reputation as a trustworthy company. By being Accredited, you can use the BBB logo, a symbol of trust, on your website, business cards and marketing materials, as well as the BBB decals on company vehicles and storefronts.
Personalize Your BBB Business Review
Stand out from your competition by including additional information about your business, including photos and educational videos. With a simple click, prospective customers will be directed to your website. Business Reviews are search engine optimized (SEO) and available free to consumers 24/7.
Improve Your SEO
As more consumers research and purchase products and services online, they are looking for reliable businesses they can trust. The BBB Online Dynamic Seal is a two-way, live trust link, connecting consumers directly to your company’s BBB Business Review on bbb.org. The BBB website is considered an authority site by the majority of today’s search engines.
Personalized Website & Marketing Tools
Log into your company’s unique BBB Intranet page to access a variety of resources, including updating your BBB Business Review and uploading your BBB Online Dynamic Seal. Other tools include:
Stand Out with the Exclusive BBB Online Accredited Business Directory
With approximately 1,500 views per day, consumers are using BBB’s free Online Directory. Consumers are accessing your featured directory listing, which links potential customers to your Business Review, website and social media sites. The Online Directory is also search engine optimized and several categories show up on the first page results with Google!
Resolve Disputes Without Litigation
Use BBB’s free mediation and arbitration services with a third-party neutral to resolve consumer complaints. BBB’s dispute resolution services not only save your company time and money by avoiding litigation, but also help you to retain customers and protect your reputation. As an Accredited Business, you can also leverage BBB’s Pre-Complaint Assistance program at no cost to you. We will reach out to a challenging consumer on your behalf to try to resolve an issue before it becomes a formal complaint.
Sponsor & Co-Brand with the BBB
Enhance your marketing efforts with unique co-branding and sponsorship programs that allow your company to reach new customers through a variety of traditional advertising, social media, programs and events.
Connect at Business Networking & Education Events
Network and learn at Accredited Business-only programs and events designed to help business owners, executives and employees acquire new skills to improve your company’s bottom line.
Help Your Business Build Best Practices
Your BBB offers additional resources for businesses to continue to respond to changing marketplace and consumer needs: