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Better Business Bureau ®
Start With Trust®
Southfield, Serving Eastern Michigan & the U.P.
Key Staff

Melanie Duquesnel, President & CEO 

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Melanie Duquesnel was appointed President & CEO of the Better Business Bureau Serving Eastern Michigan in April 2010. Ms. Duquesnel was chosen to lead the BBB as she is a performance driven leader. As an innovative thinker with broad-based experience in business development, finance and operations, Melanie has the proven ability to quickly analyze key business drivers and develop strategies to grow the bottom line. She is a high integrity, energetic leader known for ability to envision and create successful outcomes in complex situations. She has diverse industry experience, with a tenacious commitment to driving sales, profit and market-share growth. 

Previously, Ms. Duquesnel has a 20 year successful banking career in the business lending arena. Her banking experience included U.S. Small Business Administration lending, working with minority and women owned businesses in furthering their business financial objectives as well as a significant contribution to the nonprofit community. Her involvement has included The Center for Empowerment & Economic Development, Mosaic Youth Theatre, Metropolitan Growth & Development, Michigan Hispanic Chamber of Commerce and Habitat for Humanity. 

Michelle Michels, Vice President of Operations

Michelle Michels joined the Better Business Bureau serving Eastern Michigan and the Upper Peninsula in 2007 with a 20 year background in operations, finance and information systems management. Michelle was a member of the senior management team at Franklin Athletic Club for 15 years, a nationally ranked health and racquet sports facility, and ultimately held the position of C.F.O. Most recently, Michelle held the position of Operations and Accounting Manager with an ISP providing desktop software solutions.

Ms. Michels responsibilities with the BBB include oversight of core BBB services including Dispute Resolution, Advertising and Charity Review, Consumer Information, Information Technology and Administration departments. 

Lisa Dilg, Director of Community Relations

Lisa Dilg joined the Better Business Bureau Serving Eastern Michigan in March 2012 and is currently the Director of Community Relations where she is tasked with creating business and community awareness for the Better Business Bureau, developing a larger presence in the business community, and providing strategic marketing and communications for the organization. Ms. Dilg is a public relations executive with thirteen years of experience and a successful track record in managing client accounts, developing strategic alliances, planning and executing social and traditional campaigns and developing innovative strategies for clients that range in size from emerging start-ups to established public companies. Prior to her work in the public relations field, Ms. Dilg was the Director of Programming for the City of Novi’s After-School program for teens, where she took the city-wide, multi-site program from concept to execution to serve thousands of area teens. 

Ms. Dilg received her Bachelor of Science and Master of Arts degrees from Central Michigan University and currently serves on the Board of Directors as Secretary/Treasurer for Living Skills Residential Services, Inc.


Sandra Rooks, Director of Business Reviews

Sandra Rooks joined the Better Business Bureau Serving Eastern Michigan and the Upper Peninsula as a Customer Service Representative and was promoted to Dispute Resolution Manager in 1984 and Director of Business Reviews in 2010. Ms. Rooks’ managerial responsibilities include supervising the BBB’s Dispute Resolution Department and overseeing the BBB’s Auto Line and Binding Arbitration Programs. In 1981, Ms. Rooks earned a Bachelor’s of Science in Business Administration degree from the University of Detroit Mercy.

Sandra Kudwa, Director of Finance & HR

Sandra Kudwa joined the Better Business Bureau serving Eastern Michigan and the Upper Peninsula in 1984 as an Accounts Payable clerk and was soon promoted to Financial Assistant. In 1996, Mrs. Kudwa was again promoted to Manager of Administration. Her current responsibilities include overseeing all financial aspects of the BBB as well as supervision of the BBB’s yearly audit. She also handles all benefits administration and human resource issues. She is a volunteer counselor for the youth group at St. John’s Catholic Church in Fenton Michigan.

Crystal Kontos, LifeSmarts State Coordinator 

Crystal Kontos was hired with the Better Business Bureau Serving Eastern Michigan and the Upper Peninsula in October of 2008. Since this time, she has worked in the operations department where she conducts new business accreditation processing and fields consumer and business inquiries, requests and complaints. Ms. Kontos also serves as the BBB LifeSmarts Coordinator for the State of Michigan. In this capacity, she oversees the state wide learning experience and works with coaches to teach teens to be smart and responsible consumers and citizens. She coordinates the Michigan LifeSmarts Championship competition and helps to prepare state champions for the National LifeSmarts Competition.

Management Staff

Constance Stevens
, Manager of Mediation and Arbitration
Marsha Peskin, Manager of Advertising Review
Chrystal Williams, Business Relations Manager, Billing & Retention


Operations Staff

Dawn Jozefowicz
, Business Marketing Consultant
Charlotte Tackett-Tweed, Business Accounts Manager
Carla Appleton, Trade Practices Consultant
Rebecca Gohlke, Trade Practices Consultant
Danae Hanes, Trade Practices Consultant
Kim Vinson, Trade Practices Consultant
Dawn Forsyth, Data Quality Manager
Renell Gonsalves, Consumer Information Consultant
Bobby Murray, Consumer Information Consultant

Business Relations Department

Eric Romero, Manager

Rubye Davis 248.799.0335
Starr Hawthorne  248.799.0347
Leslie Herman 248.799.0338
Ted Johnson 248.799.0349
Vanessa Johnson 248.799.0341
Mike McDermed 248.799.0332
David Petroske 248.799.0325
Michelle Seaver 248.799.0354
Marie Shockley 248.799.0346
JoAnna Watts 
248.799.0329