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Better Business Bureau ®
Start With Trust®
Southfield, Serving Eastern Michigan & the U.P.
For Businesses

Apply for Accreditation. Help us ensure your business information is accurate. Partner with us to resolve customer disputes.


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In a competitive marketplace, BBB Accreditation assures consumers that they are choosing a business with a proven track record for being honest, reliable and responsive. BBB Accreditation highlights the ethical reputation your company has earned.

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As a BBB Accredited Business, your business receives a complimentary listing in the BBB Accredited Business Directory. Enhanced listing options are available in this online directory.  Learn how you can improve your visibility to prospects and customers.

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Provide your potential customers with current and accurate information on your business location, company management, customer service contacts and information on your product and service offerings. 

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Your BBB offers dispute resolution services, maintains business reviews on the customer service history of more than 90,000 local businesses and provides consumer & business education materials on numerous topics.

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Recently we polled some of our of our Accredited Businesses to find out what they find valuable about their affiliation with the BBB. Here is what some of them had to say.

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Consumers need assurance from a trusted source! 
BBB is known and trusted. Over a million times a month, people click on BBB Accredited Business seals to verify a business' credentials and affirm their commitment to BBB's high standards. See how to display yours!