BBB Business Review

Text Sizesmall medium large

BBB Business Reviews may not be reproduced for sales or promotional purposes.

BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Based on BBB files, this business has a BBB Rating of No Rating. The reason is as follows:

  • BBB does not have sufficient information to issue a rating on this business.

Since January 2013, BBB has received three consumer complaints against Genuine Kicks or Genuinekickz, a company that sells expensive athletic shoes using the website The complaints received by BBB allege either that the shoes that were ordered never arrived or that the shoes were counterfeit versions of what was ordered. All complainants state that once they attempted to contact the business to report the problems with their purchases, the previously responsive owner stopped answering emails. 

BBB conducted an investigation of this business that included interviews with the complainants, a review of Genuine Kicks website content and contact with the business, made by posing as a potential customer.  BBB findings on this business include:

Consumers who filed complaints with BBB report that after indicating that they want to purchase an item, they receive an e-mail from Andre Mays that directs them to make a payment to Genuinekickz; PO Box 210673; Auburn Hills, MI; 48321-0673.

On its company website, Genuine Kicks states the following:

“We recognize our shoes are remarkably cheaper. We have ties with underpaid workers in the official Nike factories overseas. The price of value is not the price of production. So basically, we do not buy our shoes directly from Nike Air Jordan; we buy them from their employees in the factories. We ship them to our factory and provide you with a discounted rate.”   

Genuine Kicks website also provides the information that payment may only be made by via money order for the following reason:

“…our services cannot allow association with any merchant service, therefore the shoes that come directly from Nike's exploited workers are only to be sold for legal tender.”  

The BBB, posing as a potential customer, contacted the company using a personal Gmail address and received responses immediately from Mr. Mays. Subsequently, the BBB emailed Mr. Mays through a BBB email address, to submit complaints and to request more information on the business.  Mr. Mays was unresponsive to BBB's request for answers to customer complaints. The BBB has also submitted complaints to Mr. Mays by United States Postal Service (USPS certified mail sent to the P.O. Box address Mr. Mays provides in his correspondence to customers who make purchases. BBB received delivery receipts from the USPS, indicating that on June 14, 2013, Mr. Mays signed for BBB correspondence sent to him that included all consumer complaints and BBB's request for responses and resolution to these complaints.  To date, Mr. Mays has provided no repsonse to any consumer complaint filed with BBB. 

The BBB urges consumers to avoid doing business with Genuine Kicks.  BBB also encourages any consumers who have done business with Genuine Kicks and were not satisfied with their purchase(s), to file a complaint with BBB at

Customer Complaints Summary

0 complaints closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 0
Total Closed Complaints 0

Customer Reviews Summary Read customer reviews

0 Customer Reviews on
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: January 21, 2013
Type of Entity


Contact Information
Customer Contact: Andre Mays
Business Category

Internet Shopping


BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.