BBB Accredited Business since


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BBB Accreditation

A BBB Accredited Business since

BBB has determined that Blue Cross & Blue Shield of Michigan meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 16 factors. Get the details about the factors considered.

Factors that raised the rating for Blue Cross & Blue Shield of Michigan include:

  • Length of time business has been operating.
  • Complaint volume filed with BBB for business of this size.
  • Response to 54 complaint(s) filed against business.
  • Resolution of complaint(s) filed against business.
  • BBB has sufficient background information on this business.

Customer Complaints Summary Read complaint details

54 complaints closed with BBB in last 3 years | 20 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 22
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 32
Total Closed Complaints 54

Additional Complaint Information

This report reflects national complaint activity.

Customer Reviews Summary Read customer reviews

0 Customer Reviews on Blue Cross & Blue Shield of Michigan
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: November 01, 1948 Business started: 01/01/1938
Licensing, Bonding or Registration

This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

These agencies may include:

North American Industry Classification System (NAICS)

Contact Information
Principal: Ms. Tricia Keith, Vice President
Business Category

Insurance Services Hospitalization, Medical & Surgical Plans

Alternate Business Names
Blue Cross Blue Shield of Michigan
Industry Tips

BBBs do not advise consumers on which insurance program they should purchase, since everyone has different individual needs. However, before replacing one's current insurance with a policy from a different company, it would be prudent for a policyholder to:

1. Ask the representative selling replacement insurance for a written sales proposal and comparison disclosure statement, (some states require this) and a copy of the policy or policies being offered. Carefully review this information. Make sure all promises are confirmed in writing.

2. Have your present insurance agent give you a written comparison of your existing insurance with the proposed replacement insurance to assist you in determining whether it is to your advantage to switch to another insurance program.

3. Before you drop your current insurance coverage for another plan, find out if the new coverage is effective immediately. If not, you may wish to keep your current coverage at least until the new policy will pay benefits to you.

4. Always obtain a receipt from any person to whom you release your policies for review.

5. Check with your state insurance commission to make sure that the insurance underwriter or carrier and agent offering replacement insurance are licensed in your state.

6. Buy only the amount of insurance you need and can afford.

Industry Tips
Insurance Insurance Replacement

Additional Locations


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  • 1405 Creyts Road South

    Lansing, MI 48933

  • 1525 W. Lake Lansing Road

    East Lansing, MI 48823


    1620 South Mission

    Mt. Pleasant, MI 48858


    1769 S. Garfield Avenue

    Traverse City, MI 49686

  • 1924 Pine Grove Avenue

    Port Huron, MI 48060

  • 20500 Civic Center Drive

    Southfield, MI 48076


    2255 Center Avenue

    Portage, MI 49024


    2255 W. Centre Avenue

    Portage, MI 49024

  • 2282 Springport Road, Suite H

    Jackson, MI 49201


    259 Hoover Boulevard, Ste.160

    Holland, MI 49423

  • 26899 Northwestern Hwy., Ste. 309

    Southfield, MI 48034

  • 26900 West 11 Mile Road

    Southfield, MI 48034

  • 27000 West Eleven Mile Road

    Southfield, MI 48034

  • 27200 West 11 Mile Road  Tower 300

    Southfield, MI 48034

  • 27300 West 11 Mile Road  Tower 400

    Southfield, MI 48034

  • 3100 West Road, Ste. 100, Bldg. B

    East Lansing, MI 48823

  • 415 S. McClellan Avenue

    Marquette, MI 49855

  • 4300 Fashion Square Boulevard

    Saginaw, MI 48603

  • 441 East Jefferson

    Detroit, MI 48226

  • 4520 Linden Creek Parkway

    Flint, MI 48507

  • 500 Lafayette East

    Detroit, MI 48226

  • 53200 Grand River Avenue

    New Hudson, MI 48165

  • 600 E. Lafayette Blvd.

    Detroit, MI 48226

  • 600 E. Lafayette, MC 2003

    Detroit, MI 48226

  • 600 East Lafayette Boulevard

    Detroit, MI 48226 (313) 225-9000 (810) 733-9500 (616) 285-2060 (616) 977-8210 (616) 957-5057 (989) 667-7100 (616) 494-6600 (517) 322-4352 (517) 371-7900 (906) 228-5458 (616) 321-7600 (989) 249-3200

  • 602 West Ionia Street

    Lansing, MI 48933

  • 6100 Auburn Road

    Shelby Township, MI 48317


    611 Cascade West Parkway

    Grand Rapids, MI 49512


    86 Monroe Center, NWSteketee's Building

    Grand Rapids, MI 49503

  • PO BOX 49

    Detroit , MI 48231


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Professional AffiliationsX

Types of Complaints Handled by BBB

BBB handles the following types of complaints between businesses and their customers so long as they are not, or have not been, litigated:

  • Advertising or Sales
  • Billing or Collection
  • Problems with Products or Services
  • Delivery
  • Guarantee or Warranty

We do not handle workplace disputes, discrimination claims or claims about the quality of health or legal services.


BBB Complaint Process

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Additional Phone Numbers

  • (517) 322-4352(Phone)
  • (517) 371-7900(Phone)
  • (616) 285-2060(Phone)
  • (616) 321-7600(Phone)
  • (616) 494-6600(Phone)
  • (616) 957-5057(Phone)
  • (616) 977-8210(Phone)
  • (810) 733-9500(Phone)
  • (906) 228-5458(Phone)
  • (989) 249-3200(Phone)
  • (989) 667-7100(Phone)
Find a LocationX

  Change Location
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Complaint Detail(s)

1/15/2015 Problems with Product/Service
12/7/2014 Problems with Product/Service
9/23/2014 Problems with Product/Service
9/17/2014 Problems with Product/Service
8/25/2014 Problems with Product/Service
8/12/2014 Billing/Collection Issues
6/18/2014 Problems with Product/Service
6/8/2014 Problems with Product/Service
5/26/2014 Problems with Product/Service
5/5/2014 Problems with Product/Service
4/21/2014 Billing/Collection Issues
3/28/2014 Billing/Collection Issues
3/20/2014 Billing/Collection Issues
3/14/2014 Problems with Product/Service
3/5/2014 Billing/Collection Issues
2/25/2014 Problems with Product/Service
2/11/2014 Billing/Collection Issues
2/10/2014 Problems with Product/Service
2/7/2014 Billing/Collection Issues
1/29/2014 Problems with Product/Service
1/9/2014 Billing/Collection Issues
12/17/2013 Problems with Product/Service
12/16/2013 Problems with Product/Service
12/3/2013 Problems with Product/Service
11/21/2013 Billing/Collection Issues
11/21/2013 Billing/Collection Issues
11/14/2013 Problems with Product/Service
11/12/2013 Billing/Collection Issues
10/26/2013 Billing/Collection Issues
10/22/2013 Billing/Collection Issues | Complaint Details Unavailable
9/12/2013 Billing/Collection Issues
9/4/2013 Billing/Collection Issues
8/18/2013 Problems with Product/Service
4/18/2013 Problems with Product/Service | Complaint Details Unavailable
3/21/2013 Problems with Product/Service | Complaint Details Unavailable
11/14/2012 Billing/Collection Issues
11/12/2012 Problems with Product/Service
11/6/2012 Problems with Product/Service
10/26/2012 Problems with Product/Service
10/16/2012 Problems with Product/Service
10/10/2012 Problems with Product/Service
10/4/2012 Problems with Product/Service
9/17/2012 Problems with Product/Service
8/30/2012 Billing/Collection Issues
8/24/2012 Billing/Collection Issues
8/12/2012 Billing/Collection Issues
8/6/2012 Billing/Collection Issues
7/15/2012 Billing/Collection Issues
6/22/2012 Problems with Product/Service
4/19/2012 Problems with Product/Service
4/11/2012 Problems with Product/Service
4/1/2012 Billing/Collection Issues
3/16/2012 Problems with Product/Service
1/29/2012 Problems with Product/Service