Skip to main content

Cookies on BBB.org

We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Cookie Preferences

Many websites use cookies or similar tools to store information on your browser or device. We use cookies on BBB websites to remember your preferences, improve website performance and enhance user experience, and to recommend content we believe will be most relevant to you. Most cookies collect anonymous information such as how users arrive at and use the website. Some cookies are necessary to allow the website to function properly, but you may choose to not allow other types of cookies below.

Necessary Cookies

What are necessary cookies?
These cookies are necessary for the site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information.

Necessary cookies must always be enabled.

Functional Cookies

What are functional cookies?
These cookies enable the site to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Performance Cookies

What are performance cookies?
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Marketing Cookies

What are marketing cookies?
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant content on other sites. They do not store personal information directly, but are based on uniquely identifying your browser or device. If you do not allow these cookies, you will experience less targeted advertising.

Find a Location

Serra Chevrolet has 1 locations, listed below.

*This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

    Country
    Please enter a valid location.

    Business ProfileforSerra Chevrolet

    New Car Dealers
    BBB accredited business

    At-a-glance

    Customer Reviews

    2.33/5stars

    Average of 3 Customer Reviews

    Customer Complaints

    11 complaints closed in last 3 years

    4 complaints closed in last 12 months

    BBB Rating & Accreditation

    Accredited Since: 11/4/2011

    Years in Business: 33

    Customer Reviews are not used in the calculation of BBB Rating

    Overview of BBB Rating

    Business Details

    Location of This Business
    28111 Telegraph Rd, Southfield, MI 48034-7500
    BBB File Opened:
    11/30/1990
    Years in Business:
    33
    Business Started:
    11/30/1990
    Business Incorporated:
    11/30/1990
    Accredited Since:
    11/4/2011
    Licensing Information:
    This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.
    Type of Entity:
    Limited Liability Company (LLC)
    Alternate Business Name
    • Saturn North, Inc.
    • Saturn of Southfield
    Business Management
    • Mr. Greg Brown, Dealer Principal
    Contact Information

    Principal

    • Mr. Greg Brown, Dealer Principal

    Customer Contact

    • Mr. Greg Brown, Dealer Principal
    Additional Contact Information

    Fax Numbers

    • (248) 354-7541
      Primary Fax

    Email Addresses

    Industry Tip

    BBB Tip: Buying a new car

    Customer Complaints

    11 Customer Complaints

    Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews

    File a Complaint

    Most Recent Customer Complaint

    01/26/2024

    Complaint Type:
    Sales and Advertising Issues
    Status:
    Answered
    On 7-25-23 my daughter and I went to the dealership looking to lease/ buy a new/ used suv, (trail blazer). Dealer ***************** came out to assist then took us inside to run my credit to see if I could even get a lease. Because I didn't have a vehicle to trade in, ********** asked about my finances and how I intend to pay the "down payment", inorder to get a vehicle. I happen to share why I was in the market for a vehicle and what had happen for me to loose my last one. Unfortunately I was recently in a car accident and my 2016 ***** Captiva was "totaled out" by my insurance provider. The $7,000 I received from my insurance I gave to *********, in "good faith" in hopes of getiting the vehicle I wanted, in the price range and features I wanted.So on 8-18-23 when *****************, the dealer, sent for me to come up to the dealership to get my SUV, he **** me at the door to esort me over to my used ********************************************************************************************** to a desk to sign some paperwork. This time I wasn't fortunate enough to sit at ************** desk to sign these paper, he was too busy trying to secure the deal with the couple at his desk. I asked questions about the discerpencies and inaccuracies I saw throughout the sales contract and he had no answer just continued to shift the papers on me to sign.After leaving with the vehicle and realizing what documents I actually signed and those questioniable. This is where the controversy arises and the breach in contract. By asking for and demanding a "down payment" is considered "trending" and its discrimination if they "dealer" don"t require the same amount for the down payment, usually, at all times, from all customers.
    Read More

    Customer Reviews

    3 Customer Reviews

    What do you think? Share your review.

    How BBB Processes Complaints and Reviews

    Start a Review

    Most Recent Customer Review

    Eric S

    1 star

    01/04/2024

    A deposit was placed when purchasing a vehicle from Serra. It was partial credit card, partial bank check. Following the deposit, final paperwork was signed and vehicle was purchased/picked up. 2 months later while reviewing the loan amount, it seemed higher then what I expected to finance. As I looked into everything more clearly, I noticed they had never applied the credit card deposit to my purchase price of the vehicle and instead had the loan amount make up the difference. I contacted them after 2 months of owning vehicle, and I was the one who had to let them know the credit card was never applied and that they had my money on deposit. It was not a small credit card amount that was misplaced. They acted surprised when I brought this up, which just seems like either unable to manage financial responsibilities of a company or poor intentions. They then informed me I would have to come in to get the credit card refunded. Upon making the trip back to their facility in they seemed annoyed having to process it and in no way apologetic. Disappointing from a sales, accounting, mgmt point. Would not recommended. Not sure if I had not found error if they would have ever contacted me.

    Local BBB

    BBB of Detroit & Eastern Michigan

    BBB Reports On

    BBB reports on known marketplace practices.

    BBB Business Profiles may not be reproduced for sales or promotional purposes.

    BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

    When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

    BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.

    As a matter of policy, BBB does not endorse any product, service or business.