Denver, CO – January 9, 2013 – As consumers ring in the New Year, many resolve to improve their health in 2013 but the Better Business Bureau (BBB) warns to beware of ads promising quick and easy ways to lose weight. Doctors, dietitians and other experts agree that the best way to lose weight is to eat less and increase your physical activity.
“As always, we encourage consumers to fully research weight loss or fitness options. Unfortunately, deceptive ads offer weight loss pills, treatments or ‘cures’ with unproven claims of better health, fitness or appearance,” said Su Hawk, president and CEO of the BBB of Denver/Boulder. “Many of these products are not regulated by the Food and Drug Administration and may be ineffective or even harmful, as well as costly.”
In 2012, BBBs nationwide received more than 13,000 complaints against the health and fitness industry. This includes health clubs, health and diet products, and exercise equipment. Consumers have complained about deceptive advertising, ineffective products and confusing or misleading contracts.
For consumers looking to shed pounds this year, the BBB offers the following advice:
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About the BBB
The BBB is an unbiased nonprofit organization that sets and upholds high standards for fair and honest business behavior. Businesses that earn BBB Accreditation contractually agree and adhere to the organization’s high standards of ethical business behavior. The BBB provides objective advice, BBB Business Reviews, BBB Charity Reports and educational information on topics affecting marketplace trust. To further promote trust, your BBB also offers dispute resolution services for consumers and businesses. The first BBB was founded in 1912. Today, there are 114 local, independent BBBs across the U. S. and Canada. Please visit www.denver.bbb.org for more information.