BBB Business Review

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BBB Accredited Business since

Ibotta, Inc.

Phone: (303) 593-1633 1801 California St Ste 400, Denver, CO 80202

BBB Business Reviews may not be reproduced for sales or promotional purposes.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Ibotta, Inc. meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that affect the rating for Ibotta, Inc. include:

  • 291 complaint(s) filed against business

Customer Complaints Summary Read complaint details

291 complaints closed with BBB in last 3 years | 170 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 15
Billing/Collection Issues 69
Delivery Issues 5
Guarantee/Warranty Issues 2
Problems with Product/Service 200
Total Closed Complaints 291

Customer Reviews Summary Read customer reviews

18 Customer Reviews on Ibotta, Inc.
Customer Experience Total Customer Reviews
Positive Experience 2
Neutral Experience 1
Negative Experience 15
Total Customer Reviews 18

Additional Information

BBB file opened: December 17, 2012 Business started: 10/31/2011 in DE Business started locally: 12/15/2011 Business incorporated 10/31/2011 in DE
Licensing, Bonding or Registration
Many local municipalities, townships and counties have registration, bonding and/or licensing requirements. The BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

Permit and license requirements for regulated industries in the State of Colorado can be viewed at the following website:

To view the registration of a business with the Colorado Secretary of State click below:

Type of Entity


Business Management
Mr. Zev Barsky, Vice President of Customer Support Ms. Rossi McDonough, Product Mangement Mr. Tim Hannan, Chief Marketing Officer Mr. Bryan Leach, Owner/Founder
Contact Information
Principal: Mr. Zev Barsky, Vice President of Customer Support
Principal: Ms. Rossi McDonough, Product Mangement
Business Category

Mobile Apps Advertising - Mobile Internet Services Internet Shopping Business Services - General Internet Selling Services Coupon Book Promotions Coupon Services

Industry Tips
Choosing an Internet Provider Coupon Booklet Promotions Internet Business Opportunity Advice

Customer Review Rating plus BBB Rating Summary

Ibotta, Inc. has received 2.97 out of 5 stars based on 18 Customer Reviews and a BBB Rating of B.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.