BBB Business Review

BBB Accredited Business since 10/14/2005

Royal Distribution, Inc.

Phone: (303) 468-6070Fax: (303) 468-6074View Additional Phone Numbers5490 Conestoga Ct, BoulderCO 80301-2724View Additional Web AddressesFacebookTwitter

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BBB Accreditation

A BBB Accredited Business since 10/14/2005

BBB has determined that Royal Distribution, Inc. meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised Royal Distribution, Inc.'s rating include:

  • Length of time business has been operating.
  • Complaint volume filed with BBB for business of this size.
  • Response to 2 complaint(s) filed against business.
  • Resolution of complaint(s) filed against business.

Customer Complaints SummaryRead complaint details

2 complaints closed with BBB in last 3 years | 0 closed in last 12 months
Complaint TypeTotal Closed Complaints
Advertising / Sales Issues1
Problems with Product / Service1
Billing / Collection Issues0
Delivery Issues0
Guarantee / Warranty Issues0
Total Closed Complaints 2

Customer Reviews Summary Read customer reviews

0 Customer Reviews Customer Reviews on Royal Distribution, Inc.

Customer Experience Total Customer Reviews
Positive Experience
Neutral Experience
Negative Experience
Total Customer Reviews 0 Customer Reviews

Complaint Breakdown by ResolutionAbout Complaint Details

Complaint Resolution Log (2)BBB Closure Definitions
10/19/2012Advertising / Sales Issues | Read Complaint Details

Company cancelled my order due to an error on their behalf and will not honor the price advertised.
I purchased an item (order no. 6052756) from at $268.19 on Monday September 3rd. A day later I received an email from a representative (********) commenting that they had created an error causing their prices to be incorrect on their website and they were cancelling my order. They will not honor their price. I spoke with this representative to resolve the issue with them and they absolutely refuse to honor the price in which they clearly advertised on their website. They refunded the money and they tried to offer a gift certificate to restaurants in exchange for their screw up on the pricing. I want them to honor the pricing that I purchased at and stop holding the customer responsible for their mistakes. According to ******** multiple people ordered during this period.

Desired Settlement
I want them to honor the price of $268.19 for the Asus P9X79 Pro Motherboard.

Business' Initial Response
We apologize that this was a mis-listing due to a technical error in our data feeds. We did offer a gift card for the was also explained to the customer that we would take a significant loss to honor this incorrect pricing. We do have a disclaimer on the site that we are not responsible for any incorrect pricing.
We always want to please our customers and are disappointed that we are unable to do so in this case.

Consumer's Final Response
I just recently found out that my card that was used in this transaction was compromised because of a hack of an online merchant. My information was stolen from the website and used to make purchases. I found this out through my bank who informed me that an online retailer had contact *************** to notify them of the mass compromise. When I contacted Royal Discount, they claimed they were not compromised but yet all the activity surrounding my order and now my card being stolen and used for online transactions, I can put 2 & 2 together. I am further going to investigate this and if I find out that my information was stolen from Royal Discount because of a hack and Royal Discount lied to me regarding this, Legal action will be taken!

04/23/2012Problems with Product / Service

Industry Comparison| Chart

Internet Shopping, Computers Hardware, Software & Services

Additional Information

BBB file opened: 04/09/2005Business started: 01/24/2005
Licensing, Bonding or Registration

Many local municipalities, townships, and counties have registration, bonding and/or licensing requirements. The BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

Permit and license requirements for regulated industries in the state of Colorado can be viewed at the following website:

Contact Information
Principal: Ms. Katrina Johnson (Principal/President)Ms. Mia Do (Manager)Mr. Warren Do (CEO)Mr. Jimmy Do (Vice President)
Business Category

Internet Shopping, Computers Hardware, Software & Services

Alternate Business Names
VioSoftware Corporation,, Royal Discount, Vio Software Distribution

Map & Directions

Map & Directions

Address for Royal Distribution, Inc.

5490 Conestoga Ct

Boulder, CO 80301-2724

To | From


1 Locations

  • 5490 Conestoga Ct 

    Boulder, CO 80301-2724(303) 468-6070
    (877) 292-7712

Industry Comparison ChartX

The information in the table below represents an industry comparison of businesses which are of the same relative size. This is based on BBB's database of businesses located in Denver. Businesses may engage in more than one type of business. The percent of time the business engages in a type of business is not accounted for. There is no known industry standard for the number of complaints a business can expect. The volume of business and number of transactions may have a bearing on the number of complaints received by BBB.

*Royal Distribution, Inc. is in this range.


Types of Complaints Handled by BBB

BBB handles the following types of complaints between businesses and their customers so long as they are not, or have not been, litigated:

  • Advertising or Sales
  • Billing or Collection
  • Problems with Products or Services
  • Delivery
  • Guarantee or Warranty

We do not handle workplace disputes, discrimination claims or claims about the quality of health or legal services.


Additional Phone Numbers

  • (877) 292-7712
  • (303) 448-1100
  • (888) 617-9922

Additional Fax Numbers

  • (303) 448-1105

Additional Web Addresses


Additional Email Addresses


BBB Complaint Process

Your complaint will be forwarded to the company within two business days. The company will be asked to respond within 14 days, and if a response is not received, a second request will be made. You will be notified of the company's response when we receive it (or notified that we received no response). Complaints are usually closed within 30 business days.


BBB began including complaint response text in BBB Business Reviews on September 4, 2012. BBB reports the complaint response text for all reportable complaints against a business that are received electronically.


Industry Tips for Internet Shopping


What is BBB Advertising Review?

BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.


What government actions does BBB report on?

BBB reports on known government actions that are relevant to the business's marketplace dealings with the public.


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BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.

As a matter of policy, BBB does not endorse any product, service or business.

BBB Business Reviews are provided solely to assist you in exercising your own best judgment. Information in this BBB Business Review is believed reliable but not guaranteed as to accuracy.

BBB Business Reviews generally cover a three-year reporting period. BBB Business Reviews are subject to change at any time.


What is a BBB Business Review?

We offer free reviews on businesses that include background, licensing, consumer experience and other information such as governmental actions that is known to BBB. These reviews are provided for businesses that are BBB accredited and also for businesses that are not BBB accredited.


BBB Reporting Policy

As a matter of policy, BBB does not endorse any product, service or business.

BBB Business Reviews are provided solely to assist you in exercising your own best judgment. Information in this BBB Business Review is believed reliable but not guaranteed as to accuracy.

BBB Business Reviews generally cover a three-year reporting period. BBB Business Reviews are subject to change at any time.