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BBB Reliability Report for

Goodwill Industries Of Denver

Original Business Start Date: 04/04/1918

A BBB Accredited Charity since 01/22/2010.

This BBB Accredited Charity meets all 20 Standards for Charity Accountability and is a Seal Holder.
BBB issues Charity Reports on all organizations, whether or not they are BBB accredited. If an organization is a BBB Accredited Charity, it is stated in this report.
Name: Goodwill Industries Of Denver
Phone: (303) 650-7700
Address: 6850 Federal Blvd
Denver, CO 80221-2628
Report Creation Date: September 1, 2015
Report Expiration Date: September 1, 2017
Original Business Start Date: April 1918
Principal: Vanessa Clark, Senior Director of Marketing
Customer Contact: Vanessa Clark, Senior Director of Marketing
Entity: Corporation
Incorporated: January 1918, CO
Type of Business: Charity - Local, Charity - Children & Youth, Charity - Human Services (i.e. assistance to individuals & families)
BBB Accreditation: This organization is a BBB Accredited Charity.

Stated Purpose

Goodwill Provides education, careeer development, and employment opportunities to help Coloradans in need achieve self-sufficiendy, dignity, and hope throught the power of work.

Evaluation Conclusions

This organization has been evaluated according to the 20 BBB Standards for Charity Accountability. This organization meets all those Standards and is a BBB Accredited Charity.

BBB Charity Seal Participation

Charities that meet the Standards for Charity Accountability are eligible to participate in BBB Wise Giving Alliance Charity Seal program. The seal, which can be displayed on the charity's web site and in printed materials, helps inform the public that the charity meets these standards. This organization participates in this program.


Description of services:
Goodwill Industries of Denver seeks to reverse the cycle of poverty for at-risk students, struggling adults, and individuals with disabilities. Proceeds from the sale of donated goods give dignity and hope through education and career development opportunities to more than 22,000 Coloradans in need.
Goodwill is proud to be the premier social enterprise in metropolitan Denver and northern Colorado that practices a triple bottom line: people, planet, and prosperity. Goodwill's remarkable growth in recent years has positioned the nonprofit to intensively serve the community and make a strong economic impact while being responsible environmentally through sound business practices and operations.
Goodwill operates has 32 retail thrift stores and 18 stand-alone donation centers, 8 Career Connection Centers and an online shopping site. Each new store brings approximately 30 new jobs to the community in addition to sales tax and property tax revenue for the city, county, and state.
Goodwill also employs approximately 1,300 employees in metropolitan Denver and northern Colorado. Nearly 54% of Goodwill's workforce has a barrier to employment and without Goodwill, may not have the ability to work. Our Employee Support Services Program addresses individual issues or obstacles that employees may be facing in order for Goodwill to provide additional supports to keep individuals employed and self-sufficient, despite barriers or sentinel, life-changing events.

Total Program Expenses:$71,273,384


Chair of the Board:Gregory Ball
Chair's Profession / Business Affiliation:Director, Major Accounts, AIG
Board Size:19
Paid Staff Size:600 Full Time. 250 Part Time.

Fund Raising

Method(s) Used:Direct mail, fund raising events, grant proposals and planned giving.

Tax Status

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.


According to Goodwill Industries Of Denver's Audited Financial Statements for the year ended December 31, 2012:

 Total Income:$70,603,807
Expenses  % of total
% of total
 Programs:$71,273,384 90.50%100.95%
 Fund Raising:$429,048 0.54%0.61%
 Administrative:$6,889,876 8.75%9.76%
 Other:$164,916 0.21%0.23%
 Total Expenses:$78,757,224
* Excess of Expenses over Income$8,153,417
Ending Net Assets:$45,467,386

* Excess for the year indicates the portion of income remaining after expenses.


BBB processed a total of 4 complaints about this organization in the last 36 months, our standard reporting period.

Nondelivery of Ordered Item
 1  The organizations addressed the complaint issues brought to its attention
Service Complaints
 1  The organizations addressed the complaint issues brought to its attention
Other Complaints
 2  The organizations addressed the complaint issues brought to its attention

Charity Licensing

All charitable organizations soliciting contributions in Colorado -- with a few specific exceptions listed in the Charitable Solicitations Act at 6-16-104(6)(a)-(c), C.R.S. -- must submit an initial registration statement with the Secretary of State and receive a registration number. After the initial registration, annual registration statements must be renewed each year by the 5th day of the fifth month after the close of the organization’s fiscal year. In addition, all solicitation campaigns utilizing paid solicitors as defined at 6-16-103(7), C.R.S. must be listed on separate Solicitation Notices, which should be filed online by the paid solicitor.

An organization may change its practices at any time without notice. Please understand that a BBB report is furnished solely to assist donors in making their own judgment. This report is not to be used for fund raising or promotional purposes. Copyright 2006, BBB.

Additional Contact Information

Additional Phone Numbers
Tel: (303) 650-7700 ext. 122

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Industry Tips

Charitable Giving Tips

Whether charitable organizations use their employees, volunteers or professional fund- raisers to solicit donations by phone, mail, or in person, consider the following precautions to ensure that your donation dollars benefit the people and programs you want to help.

-Ask for written information, including the charity's name, address, and telephone number. A legitimate charity or fund- raiser will give you materials outlining the charity's mission, how your donation will be used, and proof that your contribution is tax deductible.

-Ask for identification. Many states require paid fund-raisers to identify themselves as such and to name the charity for which they're soliciting. If the solicitor refuses, hang up and report it to local law enforcement officials.

-Call the charity. Find out if the organization is aware of the solicitation and has authorized the use of its name. If not, you may be dealing with a fraudulent solicitor.

-Watch out for similar sounding names. Some phony charities use names that closely resemble those of respected, legitimate organizations.

-Know the difference between "tax exempt" and "tax deductible." Tax exempt means the organization doesn't have to pay taxes. Tax deductible means you can deduct your contribution on your federal income tax return. Even though an organization is tax exempt, your contribution may not be tax deductible. If deductibility is important to you, ask for a receipt showing the amount of your contribution and stating that it is tax deductible.

-Know that a 501(c)(3) organization must make a copy of its annual returns, (Form 990 or Form 990EZ) for the last three years and its exempt status application and supporting documents available for you to view during business hours.

-Be skeptical if someone thanks you for a pledge you don't remember making. If you have any doubt whether you've made a pledge or previously contributed, check your records. Be on the alert for invoices claiming you've made a pledge when you know you haven't. Some unscrupulous solicitors use this approach to get your money.

-Ask how your donation will be distributed. How much will go to the program you want to support, and how much will cover the charity's administrative costs? If a professional fund-raiser is used, ask how much it will keep.

-Refuse high pressure appeals. Legitimate fund-raisers won't push you to give on the spot.

-Be wary of charities offering to send a courier to collect your donation immediately.

-Consider the costs. When buying merchandise or tickets for special events, or when receiving free goods in exchange for giving, remember that these items cost money and generally are paid for out of your contribution. Although this can be an effective fund-raising tool, less money may be available for the charity.

-Be wary of guaranteed sweepstakes winnings in exchange for a contribution. You never have to donate anything to be eligible to win.

-Avoid cash gifts that can be lost or stolen. For security and tax record purposes, it's best to pay by check. Use the official full name of the charity - not initials - on your check. Avoid solicitors who want to send a courier or use an overnight delivery service to pick up your donation.

More information:

ID: 19000032
Report as of November 26, 2015 16:37
Copyright© 2015 Better Business Bureau

An organization may change its practices at any time without notice. Donors must decide for themselves the significance of any variation from BBB Standards, taking into account the relative importance of the practice in question in the context of the organization's total performance.

This report reflects the results of an evaluation of informational materials provided voluntarily by the organization. The report is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgement.

This report is not to be used for fund raising or promotional purposes.