BBB Logo Misuse Deceives Consumers

July 30, 2013

In an economy that has consumers watching every dime, companies strive for ways to stand out from the competition. Businesses routinely advertise their affiliations with organizations that lend credibility and trustworthiness. The Better Business Bureau is one of the oldest and most highly recognized agencies that foster ethical business practices. Consequently, the BBB logo is misused, at times, by companies that are not BBB accredited and don’t meet BBB standards.

“Consumers often mistakenly believe that a company is BBB Accredited because a business’s ad displays our seal. We encourage people to verify BBB Accreditation, along with any other advertised affiliations.” said BBB president, Christine Sauers.

For example, there are several Delaware based companies that are currently displaying the BBB logo, implying Accreditation either in print media, websites or on work vehicles. Some include:

Apsley Builders – BBB has contacted them multiple times requesting that they remove the logo from their website. They currently have multiple complaints in the last 36 months and an “F” grade rating. The company had agreed to remove the logo from its advertising, but to date, has not done so.

Bravo Landscaping – BBB has contacted this company on multiple occasions requesting that they remove the logo from their advertising. The company has not responded and continues to display the BBB logo, and is not BBB Accredited. In addition, they have earned an “F” rating for unanswered complaints.

Bridal and Prom Save – This company has been contacted by the BBB on multiple occasions requesting that they remove the BBB logo from their website. The company has not responded to our requests.

BBB offers the following advice for verifying a company’s affiliations:

  • Don’t just take a business’s word for it. If a company is claiming BBB affiliation, visit and review the BBB Reliability Report and rating from BBB, as well as additional information on the business’s management and complaint history.

  • Businesses will often post the BBB Accredited Seal on their Web sites to show customers that they meet and uphold BBB’s standards. To verify accreditation, consumers should click on the BBB logo which will redirect them to either a confirmation page or the company’s reliability report hosted on the BBB Web site.

  • Check the truthfulness of a company’s claims to be a member of or endorsed by any organization or agency. Contact the organization directly and verify the company’s affiliation.

  • Consumers who believe a business is fraudulently claiming affiliation with the BBB or any other entity should notify the BBB and file a complaint either via letter, online at

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