BBB Takes Business Reviews To The Next Level: Now Featuring Customer Reviews

October 24, 2013

DAYTON, OHIO, October 15, 2013— Your Better Business Bureau is always looking for ways to improve its services to the community. It strives to make its award-winning services top-notch and meet the public’s needs. This philosophy was the driving force behind its most recent enhancement - adding customer reviews to local businesses’ Business Reviews.

This month, your Better Business Bureau has started to allow people to post and read customer reviews of businesses on its Web site, Customer reviews offer people a chance to post comments - positive or negative - that will aid others in the search for a business they can trust. This new feature makes BBB Business Reviews even more comprehensive, giving you one more reason to turn to your BBB first as you’re doing business in the Miami Valley.

John North, president and CEO of your BBB serving Dayton and the Miami Valley, says, “BBB research has shown people want BBB Business Reviews to contain more information, including positive information about businesses. This new feature on BBB Business Reviews elevates the content on Business Reviews to the next level. It meets people’s needs to want to know more about the organizations they’re considering doing business with. And, it gives people a chance to say nice things about businesses. We expect customer reviews to go over big with consumers and businesses.”

People who want to post a review may visit the company’s BBB Business Review at and click on “Submit a Customer Review.” The submission form includes step-by-step instructions in creating the review. The customer review includes the written review of the business, a rating of the overall experience with the business in question (on a scale of 0-10), and asks the reviewer if he or she would recommend the business. Unlike many other customer review sites, businesses are alerted by e-mail when a customer review is posted and have 24 hours to respond to negative customer reviews prior to the review being made visible in the company’s BBB Business Review.

Your BBB has procedures in place to exclude posts from people who aren’t customers of the company or who appear to be posting bogus positive reports. It also reserves the right not to post reviews that aren’t marketplace-related, involve inappropriate language, contain personal information that cannot be edited without changing the substance of the review or are intelligible. But the overwhelming majority of reviews will be posted without editing within 24 hours of being submitted on the BBB Web site.

Your BBB has nearly 27,000 Business Reviews on area organizations, which were given out close to 730,000 times last year to people checking out organizations before doing business with them. These Business Reviews are available on BBB Accredited and non Accredited Businesses.

“Your BBB encourages people to Start With Trust by checking with your BBB before doing business,” says John North. He continues, “BBB Business Reviews are overflowing with valuable information to help with your purchasing decisions. They share if a business is BBB Accredited and your BBB’s rating on a company, which ranges from an A+ to an F. They also share the BBB complaint history with a company and now customer reviews. This new feature is a great way for good businesses to set themselves apart from the competition and build customer confidence. We hope it knocks your socks off as it meets the needs of today’s marketplace.”

About Your BBB Serving Dayton and the Miami Valley

For more than 100 years, your Better Business Bureau has been helping people find businesses, brands and charities they can trust. In 2012, people turned to your BBB 124 million times for Business Reviews on more than 4.5 million companies and Charity Reports on 11,000 charities, all available for free at BBB serving Dayton and the Miami Valley is one of 113 local, independent BBBs across the United States and Canada. To further promote trust, your BBB also offers dispute resolution support for consumers and businesses when there is difference in viewpoints and industry self-regulation programs. BBB serving Dayton and the Miami Valley serves seven and half Ohio counties, including Clark, Darke, Greene, Miami, Montgomery, Preble, Shelby and northern Warren counties.