DAYTON, OHIO, August 24, 2011 – The Advertising Review Council (ARC) recently rendered a decision advising Corbett Construction & Mold Remediation, LLC to substantiate claims made in its advertising. Specifically, the ARC requested the company substantiate its references to being an EPA Lead Safe Certified Firm and Certified Mold Remediator.
As a basic principle of your BBB’s Code of Advertising, advertisers bear the primary responsibility for truthful and non-deceptive advertising. Therefore, advertisers should be prepared to substantiate any claims made before publication and, upon request, present such substantiation promptly to an advertising medium or even your Better Business Bureau.
Corbett Construction & Mold Remediation, LLC hasn’t agreed to substantiate or revise its advertising per the Advertising Review Council’s decision. The company’s BBB business review currently reflects the company’s lack of response to the ARC’s decision.
Earlier in the year, your Better Business Bureau contacted Corbett Construction & Mold Remediation, LLC requesting substantiation or revision of its advertising. This request was based on the Consumer Sales Practices Act addressing substantiation of claims in advertising and your Better Business Bureau’s Code of Advertising. Your BBB attempted to contact the company several times by mail and phone however messages were not returned. Therefore, a hearing with the ARC was scheduled to give the company the opportunity to present its case before a panel of advertising industry representatives.
Your Better Business Bureau requested Corbett Construction & Mold Remediation, LLC participate in the hearing held on June 21, 2011. The ARC’s decision indicated the company should substantiate its advertising claims. Corbett Construction & Mold Remediation, LLC didn’t attend the hearing or indicate acceptance of the ARC’s decision.
Your Better Business Bureau is a private, nonprofi t association that has been promoting integrity in the marketplace for nearly 100 years. Your BBB serves the Miami Valley, including Montgomery, Greene, Clark, Darke, Miami, Preble, Shelby and northern Warren Counties. To contact your Better Business Bureau, visit www.bbb.org or call (937) 222-5825 or (800) 776-5301.
The American Advertising Federation-Dayton was founded in 1911 to encourage public recognition of advertising as a profession and enhance the marketing skills of its members. Visit www.aafdayton.org for more information.