DAYTON, OHIO, October 16, 2008 - At the annual Assembly of Better Business Bureaus in San Francisco, California last week, your Better Business Bureau serving Dayton and the Miami Valley was honored with a national award. It received the Council of Better Business Bureau’s Outstanding BBB Award for overall rebranding to its internal audiences.
In October 2007, your BBB made several changes to its brand. Businesses affiliated with the organization as "BBB Members" were designated as "BBB Accredited Businesses," which highlights the fact businesses affiliated with your BBB contractually agree to meet and uphold your BBB’s high standards for integrity and reliability when dealing with consumers. Your BBB reviews each potential Accredited Business and strictly enforces its standards, rewarding only those meeting and upholding BBB Standards For Trust. Other visible changes include a new logo, redesigned Web site and new tagline—"Start With Trust®". This new tagline describes the vision and spirit of your BBB to work with businesses and consumers to create a strong marketplace where buyers and sellers can trust each other.
Your local Better Business Bureau embraced this branding initiative and believed it was important to lead the way locally and throughout the BBB system. To be successful, your BBB’s internal team (staff and board) had to be aware of branding issues and prepared for the changes. This was accomplished through formal training, motivating activities and continuously keeping the brand top of mind. Several of the exercises developed locally were used by other BBBs across the nation. In fact, several local BBB staff were asked to sit on panel discussions sharing local branding efforts at a BBB regional meeting.
John North, BBB President and CEO, says, "Our staff members and board of directors were well aware of the branding efforts, as well as prepared and excited for the brand implementation, modeling the way for others in the BBB system nationwide. It was easy to do because we believe the new BBB brand better serves us, consumers, Accredited Businesses and the community at large. Your BBB is a first-rate organization, which brings real value to the marketplace and our new brand reflects this mission."
Your Better Business Bureau is a private, nonprofit association that has been promoting integrity in the marketplace for more than 80 years. It services the Miami Valley, including Montgomery, Greene, Clark, Darke, Miami, Preble, Shelby and northern Warren counties.