BBB Event Offers Free Identity Theft Protection, Guidelines And On-Site Document Shredding BBB Invites Community To Take Part In Coast-to-Coast Secure Your ID Day

August 28, 2008

DAYTON, OHIO, August 28, 2008 - Your Better Business Bureau invites you to BBB Secure Your ID Day on Saturday, September 20 in the parking lot of National City Mortgage Co. at the corner of St. Rt. 741 & Lyons Rd., Miamisburg. You’re encouraged to attend the event and take a key step in identity protection by shredding and properly disposing of sensitive documents. BBB staff will be onsite to provide expert advice and tips for identity theft protection.

"Shredding sensitive paper documents is an important step, but it doesn’t end there," said John North, BBB president and CEO. "That’s why BBB experts will also be distributing important advice and simple steps everyone can take to prevent ID theft in their daily lives, both online and off."

Last year alone, 8.1 million Americans became victims of ID theft, resulting in the loss of $45 billion, according to a 2008 Javelin Strategy and Research report. The majority (56 percent) of ID theft occurs when the thief has direct contact with the victim’s personal information, through a stolen or lost wallet, rifling through a personal mailbox or trashcan or even lifting documents from inside a home or business.

"This is largely a crime of access," John added. "Our goal is to make the information less accessible and empower you to be your own first line of defense against identity theft. With community-based BBBs across North America collaborating simultaneously, we’ll have a tremendous coast-to-coast presence reaching a lot of people and, hopefully, preventing a lot of theft."

The first BBB Secure Your ID Day event earlier this year, yielded the largest single-day consumer turnout of this kind in national history – and this next event promises to be even larger.

BBB Secure Your ID Day Details

Who: Better Business Bureau with national partners, Equifax, the National Association for Information Destruction and ProQuo. Locally sponsored by Secure Check, Merchant Payment Services, Inc., Voss Auto Network, WHIO-AM, WHIO-TV and the Dayton Business Journal.

What: Free on-the-spot document shredding by Confidential Material Destruction, Inc. and tips and resources for protecting your identity.

When: Saturday, September 20, 2008, from 10 a.m. to 1 p.m.

Where: National City Mortgage Co., corner of St. Rt. 741 & Lyons Rd., Miamisburg.

Special Appearances: Thanks to Miami Valley Crime Prevention Association, McGruff the Crime Dog will make a special appearance at the top of every hour.

Bring up to three boxes or bags of documents to be shredded and take home the tips and resources you need to help protect yourself. Be sure to remove documents to be shredded from binders.

Contact your BBB for more information on Secure Your ID Day. Visit or call (937) 222-5825 or (800) 776-5301.

About BBB

Your BBB is an unbiased nonprofit organization that sets and upholds high standards for fair and honest business behavior. Businesses that earn BBB Accreditation contractually agree and adhere to the organization’s high standards of ethical business behavior. Your BBB provides objective advice, free business BBB Reliability ReportsTM and charity BBB Wise Giving ReportsTM and educational information on topics affecting marketplace trust. To further promote trust, your BBB also offers complaint and dispute resolution support for consumers and businesses when there is difference in viewpoints. The first BBB was founded in 1912. Today, 125 BBBs serve communities across the U.S. and Canada, evaluating and monitoring more than three million local and national businesses and charities. Please visit for more information about your BBB.

About Equifax

Equifax empowers businesses and consumers with information they can trust. A global leader in information solutions, we leverage one of the largest sources of consumer and commercial data, along with advanced analytics and proprietary technology, to create customized insights that enrich both the performance of businesses and the lives of consumers.

Customers have trusted Equifax for over 100 years to deliver innovative solutions with the highest integrity and reliability. Businesses – large and small – rely on us for consumer and business credit intelligence, portfolio management, fraud detection, decisioning technology, marketing tools, and much more. We empower individual consumers to manage their personal credit information, protect their identity, and maximize their financial well-being.

Headquartered in Atlanta, Georgia, Equifax, Inc. employs approximately 7,000 people in 14 countries through North America, Latin America and Europe. Equifax is a member of Standard & Poor’s (S&P) 500® Index. Our common stock is traded on the New York Stock Exchange under the symbol EFX.

About NAID

The National Association for Information Destruction (NAID) is the nonprofit trade organization of the secure destruction industry. With over 1,200 member locations, NAID members provide secure destruction services to business and government across North America.

About ProQuo

ProQuo was founded to put consumers in control of their personal information, letting them decide if and how businesses use it. ProQuo helps consumers stop the junk mail they don’t want and get the offers they really do want. The company is led by pioneers in the online security and privacy arena and has served hundreds of thousands of consumers since launching in October 2007.