BBB Offers Sales Mastery Seminars

June 10, 2008

DAYTON, OHIO, June 10, 2008 - Today’s marketplace is competitive and ever-changing. More and more companies are vying for consumers’ business and people are wiser and more careful about their purchasing decisions. With an evolving marketplace, traditional selling techniques may not be as effective. Most prospects have heard the lines and gimmicks before and can easily take control, making or breaking sales calls.

Your Better Business Bureau is partnering with the Sandler Sales Institute, LLC, one of the leading sales and sales management training organizations in the world, to offer…

Sales Mastery Seminars

August 14 and October 16

7:30 a.m. to noon

Top of the Market Banquet Center, 32 Webster St., Dayton

(above The Deli & Webster Street Market)

BBB Accredited Businesses, $195 per person for each seminar

Non-BBB Accredited Businesses, $295 per person for each seminar

These seminars will teach you innovative and effective training to put you or your sales staff a step ahead of the competition by changing the conventional rules that make the sales process ineffective. You’ll learn honest, no-nonsense techniques that get results.

The August 14 session will uncover skills to quickly establish rapport and bond with prospects; principles of OK/not OK, matching and mirroring, VAK and more; how to establish a level playing field with your prospects; what upfront contracts are and how they’re used; and how to remain in control of the selling process.

In the second session on October 16, discover why asking questions can be the answer; the dummy curve and how it’ll help you close more business; what reversing is and the benefits of this advanced communications skill; the real reasons people buy (or don’t buy) your product or service and how to identify them; how to help prospects discover they need what you have.

Sales Mastery Seminars will teach you unique sales and sales management solutions to the challenges faced by salespeople, sales managers and other professionals building client bases for their services.

You can’t afford to miss these seminars. Register today by calling (937) 222-5825 or (800) 776-5301.

Your Better Business Bureau is a private, nonprofit association that has been promoting integrity in the marketplace for more than 80 years. It services the Miami Valley, including Montgomery, Greene, Clark, Darke, Miami, Preble, Shelby and northern Warren counties.