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Council of Better Business Bureaus ®
Start With Trust®
Council of Better Business Bureaus
Programs and Services

Does your business have a core belief and value that trust in the marketplace is essential for the marketplace to flourish?   If so, join other like-minded businesses that are helping BBB promote and develop self-regulatory programs that advance marketplace trust.

Your business may also benefit from our wide array of active self-regulatory programs.  They include:

Advertising Self-Regulatory Programs

National Advertising Division (NAD), Children’s Advertising Review Unit (CARU), Electronic Retailing Self-Regulation Program (ERSP) and Online Interest-Based Advertising Accountability Program (Accountability Program.), all of which protect and promote an effective advertising market.  Through their support of the CBBB, National Partners gain discounted access to the NAD advertising services. 

Children's Food and Beverage Advertising Initiative

We work with food and beverage advertisers to help them shift their advertising mix to include healthier dietary choices and to promote healthy lifestyles among American children.

BBB EU Safe Harbor

The BBB EU Safe Harbor Dispute Resolution Program provides a forum for businesses to resolve privacy disputes with EU citizens.  The program satisfies the Department of Commerce’s dispute resolution mechanism requirement for Safe Harbor certification.

BBB AUTO LINE, our long-standing signature automobile manufacturing defect dispute resolution program, is a wonderful example of how business and BBB came together to create an effective dispute resoution program that has fostered a rebuilding of trust in automobile manufacturing.  BBB AUTO LINE stands as a shining example of how we can assist in the development and administration of dispute resolution activities incorporated into the settlements of class action claims and government actions.