Programs and Services

Does your business have a core belief and value that trust in the marketplace is essential for the marketplace to flourish?   If so, join other like-minded businesses that are helping BBB promote and develop self-regulatory programs that advance marketplace trust.

Your business may also benefit from our wide array of active self-regulatory programs.  They include:

Advertising Self-Regulatory Programs

National Advertising Division (NAD), Children’s Advertising Review Unit (CARU), Electronic Retailing Self-Regulation Program (ERSP) and Online Interest-Based Advertising Accountability Program (Accountability Program.), all of which protect and promote an effective advertising market.  Through their support of the CBBB, National Partners gain discounted access to the NAD advertising services. 

Children's Food and Beverage Advertising Initiative

We work with food and beverage advertisers to help them shift their advertising mix to include healthier dietary choices and to promote healthy lifestyles among American children.

Children’s Confection Advertising Initiative (CCAI)

CCAI promotes responsible advertising by small-to-midsize confection companies. CCAI participants have committed to not advertise their chocolates or candy to children under age 12 or to children in elementary schools.

BBB EU Privacy Shield

On July 12, 2016, the US Department of Commerce and the European Commission announced the launch of a new EU-US Privacy Shield Framework to replace the US-EU Safe Harbor as a new arrangement for transatlantic data flows. Then Framework helps US companies doing business in Europe and handling the data of EU consumers to meet EU privacy requirements.

BBB EU Privacy Shield offers compliance assistance and independent dispute resolution services to US companies self-certified under the Privacy Shield Framework.

BBB AUTO LINE, our long-standing signature automobile manufacturing defect dispute resolution program, is a wonderful example of how business and BBB came together to create an effective dispute resolution program that has fostered a rebuilding of trust in automobile manufacturing.  BBB AUTO LINE stands as a shining example of how we can assist in the development and administration of dispute resolution activities incorporated into the settlements of class action claims and government actions.