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Council of Better Business Bureaus ®
Start With Trust®
Council of Better Business Bureaus
President & CEO
June 25, 2013

The Better Business Bureau (BBB) is an authority on trust in the marketplace. BBB sets and upholds high standards for ethical marketplace behavior. BBB accreditation is a coveted honor earned by elite businesses and charities. BBB is a valuable resource to turn to for objective, unbiased information on businesses and charities. The free BBB Business Reviews and BBB Wise Giving Reports help the consumers make the right purchasing or donation decision. BBB is also a significant distributor of consumer and business education information, tips and alerts about marketplace scams. BBB offers dispute resolution programs for consumers and businesses when there is difference in viewpoints.

The first BBB was founded in 1912. Today, 113 BBBs serve communities across the U.S. and Canada, evaluating and monitoring more than 3 million local and national businesses and charities.

The Council of Better Business Bureaus (CBBB) is the umbrella organization for the 113 local, independent, non-profit BBBs across the U.S. and Canada. The system as a whole (Council and local BBBs) has a combined budget of approximately $181 million, with approximately 2000 employees serving consumers and the business community in every state and province. CBBB is also home to the globally-recognized national programs on dispute resolution, industry self-regulation and online privacy.

Vision: An ethical marketplace where buyers and sellers can trust each other

To be the leader in advancing marketplace trust

CBBB fulfills its mission in part by promoting business self-regulation and helping member BBBs succeed.
CBBB, a nonprofit organization, has a mutually-supportive relationship with:

BBBs - 113 independent organizations across North America that serve accredited BBB businesses and consumers in their local communities.

National Partners - approximately 200 organizations that are leaders in their industries and share in a commitment to corporate responsibility, support for self-regulation and the ideals of the BBB.

CBBB is one of the nation's recognized leaders in developing and administering self-regulation programs for the business community. With respect to the advertising industry, CBBB has a partnership with the Advertising Self-Regulatory Council (ASRC). The ASRC establishes the policies and procedures for advertising industry self-regulation, including the National Advertising Division (NAD), Children’s Advertising Review Unit (CARU), National Advertising Review Board (NARB), Electronic Retailing Self-Regulation Program (ERSP) and Online Interest-Based Advertising Accountability Program (Accountability Program.) The self-regulatory system is administered by the Council of Better Business Bureaus.

As a member of the BBB family, the BBB Wise Giving Alliance helps donors make informed giving decisions and promotes high standards of conduct among organizations that solicit contributions from the public. It produces reports about national charities, evaluating them against comprehensive Standards for Charity Accountability, and publishes a magazine, the Wise Giving Guide, three times a year.  The Alliance does not rank charities but rather seeks to assist donors in making informed judgments about those that solicit their support. Evaluations are done without charge to the charity and are posted for free public access on the Alliance website. The Alliance reports on nationally soliciting charities that the public has most often asked about as well as charities that request to be evaluated. includes over 1,200 reports on national charities.

As another 501c3 member organization, the BBB Institute for Marketplace Trust provides practical character ethics and ethical enterprise research and resources to help leaders, educators and students – to achieve success by embracing the power of trust. Its objective is to help every BBB Foundation have a clear strategy for advancing positive ethics (not just corrective negative intervention) and strengthening the BBB movement by giving individuals the confidence to intentionally commit to leadership ethics and ethical business practices.

The President & Chief Executive Officer is responsible for the overall leadership and day-to-day management of CBBB. S/he works with the Board to establish the vision and drives revenue and impact for the organization. In conjunction with the Board, s/he will work to build out a strategic plan and ultimately implement the plan in support of CBBB’s mission. The CEO organizes, directs and manages the financial, personnel, programmatic and revenue-generating capabilities and assets of the CBBB in order to optimize not only the potential of the independent BBB’s across North America individually and collectively but also to further the CBBB’s mission of delivering rigorous industry self-regulatory programs, as well as the national and international programs, Wise Giving Alliance and the Institute for Marketplace Trust. Utilizing influencing and motivational skills, s/he will lead the complex network of a highly decentralized system nationwide. S/he will represent the CBBB to the public at-large, the media and external partners. Specifically, the CEO will:

  • Provide vision necessary for growth and operational efficiency of CBBB in achieving its mission.
  • Support the Board in all key governance areas including strategic planning, financial oversight, leadership development, and staff leadership.
  • Engage the independent BBBs closely, acting as a partner and a champion, delivering value and responding to their needs. Inspire and lead the network towards greater sustainability and growth.
  • Serve as the key communications champion of the organization.
  • Provide inspiring leadership to maintain CBBB as the premiere organization promoting and protecting trust in the marketplace.
  • Be responsible for the effective stewardship of CBBB’s existing resources and for identifying and attracting new resources to the organization.
  • Cultivate new relationships with businesses, nonprofits and other potential partners.
  • Drive its globally-recognized national programs on dispute resolution, industry self-regulation and online privacy.
  • Develop a strong, cohesive and innovative senior management team, and encourage successful and productive interactions between CBBB and its internal and external constituencies.
  • Provide financial oversight of the organization.
  • Work with the ASRC, Wise Giving Alliance and the Institute for Marketplace Trust Boards and staff to effectively fulfill their missions.


  • Assume this key leadership role within CBBB facilitating a smooth transition from the Interim CEO.  Win the trust and respect among key stakeholders including the national board, 113 independent BBBs, CBBB staff, ASRC, Wise Giving, Institute for Marketplace Trust as well as other key constituencies.
  • Ensure CBBB maintains strong momentum on its established priorities and lead the effective process of implementation.
  • Ensure the financial viability and sustainability of the organization through a growing and diversified resource base and sound fiscal management.

The ideal candidate will be a strategic and results-oriented leader who has the personal characteristics and professional experience to be most effective in this highly complex organization. S/he should possess the following:

  • Demonstrated track record of success, proven management, marketing and financial business acumen within an organization of similar scale and complexity.
  • Outstanding leadership skills, credibility and integrity.  A reputation for strong ethical behavior.
  • Effective track record for establishing and creating effective working relationships with a volunteer Board of Directors and external partners and stakeholders. A history of successful engagement, partnering and alliance building with a broad range of constituencies.
  • Successful track record for attracting, developing, motivating and retaining a high performing, team-oriented staff.
  • Experience leading a federation of independent organizations, independent chapters, or decentralized, “multi-unit” organization.
  • Capable of anticipating and proactively addressing significant industry challenges and opportunities.
  • Experience leading the development and execution of strategies for identifying new value-added services and products and generating sustainable revenue streams.
  • Skillfully and diplomatically brings diverse points of view towards agreement and consensus on priority issues; politically savvy.
  • Excellent interpersonal and team skills for building and fostering key internal and external relationships, particularly with individuals and groups with diverse backgrounds and needs.
  • Outstanding communication skills, including speaking and presentation skills; active listener. Proven track record as a principal spokesperson and advocate before all forms of media and government officials.
  • An understanding of how to leverage new media and technology to best engage customers of all demographical backgrounds.

Understanding the Business

  • Knows the business and the mission-critical technical and functional skills needed to do the job; understands various types of business propositions and understands how businesses operate in general; learns new methods and technologies easily.

Focusing on Action and Outcomes

  • Attacks everything with drive and energy with an eye on the bottom line; not afraid to initiate action before all the facts are known; drives to finish everything he/she starts.

Being Organizationally Savvy

  • Maneuvers well to get things done; maze bright; knows where to go to get what he/she needs; politically aware and agile; knows what the right thing to do is; presents views and arguments well.

Communicating Effectively

  • Writes and presents effectively; adjusts to fit the audience and the message; strongly gets a message across.

Managing Diverse Relationships

  • Relates well to a wide variety of diverse styles, types, and classes; open to differences; effective up, down, sideways, inside, and outside; builds diverse networks; quick to find common ground; treats differences fairly and equitably; treats everyone as a preferred customer.

Inspiring Others

  • Is skilled at getting individuals, teams, and an entire organization to perform at a higher level and to embrace change; negotiates skillfully to achieve a fair outcome or promote a common cause; communicates a compelling vision and is committed to what needs to be done; inspires others; builds motivated, high-performing teams; understands what motivates different people.

Acting with Honor and Character

  • Is a person of high character; is consistent and acts in line with a clear and visible set of values and beliefs; deals and talks straight; walks his/her talk; is direct and truthful but at the same time can keep confidences.

To be considered for this position, click here.